Association rules mining on retail data

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Küçük Resim

Tarih

2022

Dergi Başlığı

Dergi ISSN

Cilt Başlığı

Yayıncı

İstanbul Üniversitesi

Erişim Hakkı

info:eu-repo/semantics/openAccess

Özet

The development in information technologies, artificial intelligence, and data mining benefits people in many areas. With this development, data stacks are formed through the storage of ever-increasing data. Accessing useful information from the data heaps is a very difficult process. This has led to the emergence and development of the concept of data mining. In this study, the relationship between the categories of the products sold by a company in the retail sector operating in Turkey was analyzed using the Apriori algorithm, which is an algorithm used in data mining. In the application, one-day sales data of the company was used. The data obtained was provided to extract the association rules with the help of Python. In this way, the purchasing habits of customers were determined by finding meaningful relationships between products using association rules.

Açıklama

Anahtar Kelimeler

Apriori Algorithm, Association Rules Analysis, Data Mining

Kaynak

Ekoist-Journal Of Econometrics And Statistics

WoS Q Değeri

N/A

Scopus Q Değeri

Cilt

0

Sayı

37

Künye

Dağaslanı, H., & Deniz Başar, Ö. (2022). Association Rules Mining on Retail Data. EKOIST Journal of Econometrics and Statistics, 0(37), 199-211.