Association Rules Mining on Retail Data
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Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Istanbul Univ
Access Rights
info:eu-repo/semantics/closedAccess
Abstract
The development in information technologies, artificial intelligence, and data mining benefits people in many areas. With this development, data stacks are formed through the storage of ever-increasing data. Accessing useful information from the data heaps is a very difficult process. This has led to the emergence and development of the concept of data mining. In this study, the relationship between the categories of the products sold by a company in the retail sector operating in Turkey was analyzed using the Apriori algorithm, which is an algorithm used in data mining. In the application, one-day sales data of the company was used. The data obtained was provided to extract the association rules with the help of Python. In this way, the purchasing habits of customers were determined by finding meaningful relationships between products using association rules
Description
Keywords
Apriori Algorithm, Association Rules Analysis, Data Mining
Journal or Series
Ekoist-Journal Of Econometrics And Statistics
WoS Q Value
N/A
Scopus Q Value
Volume
Issue
37
