A Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescents

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dc.authorid0000-0002-5028-1096en_US
dc.contributor.authorErtemel, Adnan Veysel
dc.contributor.authorAri, Ela
dc.date.accessioned2020-04-24T11:52:07Z
dc.date.available2020-04-24T11:52:07Z
dc.date.issued2020en_US
dc.departmentFakülteler, İşletme Fakültesi, Uluslararası Ticaret Bölümüen_US
dc.description.abstractBackground: Smartphones have become an indispensable part of the daily lives of adolescents in the 21st century, which is characterized by a highly digitized modern world. Besides their many advantages, smartphones might pave the way to compulsive usage and addictive experiences. To remedy this problem, this study proposes an authentic approach which integrates consumer behavior theories and techniques such as unhook and gamification. An education program has been designed based on these approaches to decrease the problematic smartphone use. Method: The participants of the education program consisted of 305 students (48.2% girls and 51.8% boys) with a mean age of 14.57 (SD = 0.74). The Demographic Form and Smartphone Addiction Scale for Adolescents (SASA) were conducted before the education program and three weeks after the education. Results: The results of the paired sample t-test analysis before and after the education program revealed that the SASA total scores decreased significantly (p < 0.01). There are significant di erences in terms of gender, mothers’ education and class levels. Conclusion: This research emphasizes the role of an interdisciplinary approach to the addiction problem. The content used in the education program includes strategies that originally aimed at increasing consumption. The e ectiveness of the program can be enhanced further in the future along with self-regulatory additions.en_US
dc.identifier.doi10.3390/ijerph17072471en_US
dc.identifier.issue7en_US
dc.identifier.pmid32260429en_US
dc.identifier.scopus2-s2.0-85083023102en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.urihttps://hdl.handle.net/11467/3173
dc.identifier.urihttps://doi.org/10.3390/ijerph17072471
dc.identifier.volume17en_US
dc.identifier.wosWOS:000530763300303en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.indekslendigikaynakPubMeden_US
dc.language.isoenen_US
dc.publisherMDPIen_US
dc.relation.ispartofInternational Journal of Environmental Research and Public Healthen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectProblematic Smartphone Useen_US
dc.subjectAdolescenceen_US
dc.subjectMarketingen_US
dc.subjectUnhooken_US
dc.subjectGamificationen_US
dc.titleA Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescentsen_US
dc.typeArticleen_US

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