The Marketing Problems of Turkish Movies in Global Markets

Basit Öğe Kaydı
dc.contributor.authorTümbek Tekeoğlu, Aşkım Nurdan
dc.contributor.editorBilgin, MH
dc.contributor.editorDanis, H
dc.contributor.editorDemir, E
dc.date.accessioned2020-11-21T15:56:03Z
dc.date.available2020-11-21T15:56:03Z
dc.date.issued2017en_US
dc.departmentİstanbul Ticaret Üniversitesien_US
dc.description16th Conference of the Eurasia-Business-and-Economics-Society (EBES) -- MAY 27-29, 2015 -- Bahcesehir Univ, Istanbul, TURKEYen_US
dc.descriptionWOS:000407615400036en_US
dc.description.abstractIn 2014 the Turkish cinema celebrated its 100th anniversary, but it is faced with marketing problems in global markets, although the Turkish theatrical market registered an impressive growth during the past 11 years. Turkish theatrical market is the second largest European growth market and the seventh largest European theatrical market. There are 63 coproductions between 2004 and 2013, and an increasing number of Turkish films and a lot of Turkish films have been selected for international film festivals and received a large numbers of awards. In spite of that fact, the filmmakers and directors cannot sell their films to international film markets. In this paper, the current marketing problems of Turkish movies and possible solutions will be discussed.en_US
dc.identifier.doi10.1007/978-3-319-39919-5_36en_US
dc.identifier.endpage497en_US
dc.identifier.isbn978-3-319-39919-5
dc.identifier.isbn978-3-319-39918-8
dc.identifier.issn2364-5067
dc.identifier.scopus2-s2.0-85101376829en_US
dc.identifier.scopusqualityQ4en_US
dc.identifier.startpage489en_US
dc.identifier.urihttps://doi.org/10.1007/978-3-319-39919-5_36
dc.identifier.urihttps://hdl.handle.net/11467/4085
dc.identifier.volume4en_US
dc.identifier.wosWOS:000407615400036en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringer International Publishing Agen_US
dc.relation.ispartofFinancial Environment and Business Developmenten_US
dc.relation.ispartofseriesEurasian Studies in Business and Economics
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectTurkish film industryen_US
dc.subjectMarketing problemsen_US
dc.titleThe Marketing Problems of Turkish Movies in Global Marketsen_US
dc.typeConference Objecten_US

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu