The Marketing Problems of Turkish Movies in Global Markets
Küçük Resim Yok
Tarih
2017
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer International Publishing Ag
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
In 2014 the Turkish cinema celebrated its 100th anniversary, but it is faced with marketing problems in global markets, although the Turkish theatrical market registered an impressive growth during the past 11 years. Turkish theatrical market is the second largest European growth market and the seventh largest European theatrical market. There are 63 coproductions between 2004 and 2013, and an increasing number of Turkish films and a lot of Turkish films have been selected for international film festivals and received a large numbers of awards. In spite of that fact, the filmmakers and directors cannot sell their films to international film markets. In this paper, the current marketing problems of Turkish movies and possible solutions will be discussed.
Açıklama
16th Conference of the Eurasia-Business-and-Economics-Society (EBES) -- MAY 27-29, 2015 -- Bahcesehir Univ, Istanbul, TURKEY
WOS:000407615400036
WOS:000407615400036
Anahtar Kelimeler
Turkish film industry, Marketing problems
Kaynak
Financial Environment and Business Development
WoS Q Değeri
N/A
Scopus Q Değeri
Q4
Cilt
4
