Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future direction
Yükleniyor...
Tarih
2023
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Routledge
Erişim Hakkı
info:eu-repo/semantics/embargoedAccess
Özet
We review user-generated video (UGV)-research in hospitality and tourism (H&T), provide an
overview of its current-state, and suggest ways forward. We adopted a systematic literature review
methodology and reviewed 66 articles with TCM (theory/context/methodology) framework. UGV research focuses on (i) destination image perception, (ii) short-form videos and travel live-streaming, (iii) behavioral intentions, and (iv) crisis management. Theoretical development is diverse,
given the descriptive nature of research questions, but it is still in its infancy. The context varies by
H&T setting, type of social media platform, population, and country. Research methods and
techniques range from traditional analysis to advanced machine learning or artificial intelligence-based quantitative approaches, predominantly qualitative methods.
Açıklama
Anahtar Kelimeler
User-generated content; user-generated video; short-form videos; travel live-streaming; social media platforms; destination image; behavioral intention; systematic literature review; co-word analysis; TCM framework
Kaynak
Journal of Travel and Tourism Marketing
WoS Q Değeri
Q1
Scopus Q Değeri
N/A
Cilt
40
Sayı
9
