THE MEDIATING ROLE OF LOGISTICS 4.0 CAPABILITY ON THE RELATIONSHIP BETWEEN E-COMMERCE MARKETING AND FIRM PERFORMANCE

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dc.contributor.authorYanginlar, Gozde
dc.contributor.authorCivelek, Mustafa Emre
dc.contributor.authorBahceci, Ihsan
dc.contributor.authorObrecht, Matevz
dc.date.accessioned2024-10-12T19:42:58Z
dc.date.available2024-10-12T19:42:58Z
dc.date.issued2024
dc.departmentİstanbul Ticaret Üniversitesien_US
dc.description.abstractThis study aims to determine whether e-commerce marketing capability impacts firm performance and what role logistics 4.0 plays in this relationship. Based on the literature and grounded on dynamic capability theory we develop a theoretical framework in which logistics 4.0 capability plays a mediating role in the relationship between e-commerce marketing and firm performance. Our hypotheses are tested using survey data from 553 respondents working in the logistics, textiles, white goods, and electronics sectors. The data is analyzed using structural equation modeling. Empirical results show that e-commerce marketing positively impacts firm performance and logistics 4.0 capability is mediating in this relationship. Logistics 4.0 capability enhances firm performance by improving on-time deliveries and increasing the efficiency of supply chain processes. Our results highlight the importance of investing in Logistics 4.0 capability including talent, managerial, and technical resources to improve the benefits the firm is getting from e-commerce marketing. Logistics 4.0's capability enhances e-commerce marketing's impact on firm performance by increasing on-time deliveries, efficiency, flexibility, quality, and responsiveness to customers, and improving the ability to build enterprise agility. This study contributes to firm performance literature by identifying the mediating role Logistics 4.0 plays in the relationship between ecommerce marketing and performance.en_US
dc.description.sponsorshipEuropean Union-Next Generation EU & the Ministry of Higher Education, Science and Innovation, Sloveniaen_US
dc.description.sponsorshipResearch and APC was funded by the European Union-Next Generation EU & the Ministry of Higher Education, Science and Innovation, Slovenia. Research was carried out within the project entitled Establishing an environment for green and digital logistics and supply chain education.en_US
dc.identifier.doi10.17512/pjms.2024.29.2.23
dc.identifier.endpage452en_US
dc.identifier.issn2081-7452
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85201617300en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage433en_US
dc.identifier.urihttps://doi.org/10.17512/pjms.2024.29.2.23
dc.identifier.urihttps://hdl.handle.net/11467/8696
dc.identifier.volume29en_US
dc.identifier.wosWOS:001293879700023en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherCzestochowa Univ Technologyen_US
dc.relation.ispartofPolish Journal Of Management Studiesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmzWoS_2024en_US
dc.subjectLogistics 4.0 Capabilityen_US
dc.subjectE-Commerce Marketing Capabilityen_US
dc.subjectFirm Performanceen_US
dc.subjectDynamic Capabilityen_US
dc.titleTHE MEDIATING ROLE OF LOGISTICS 4.0 CAPABILITY ON THE RELATIONSHIP BETWEEN E-COMMERCE MARKETING AND FIRM PERFORMANCEen_US
dc.typeArticleen_US

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