Managerial Implications Of The Relationship Between Customer Care And Purchase Intention In Online Shopping

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dc.authorid0000-0002-5028-1096en_US
dc.authorid0000-0002-2847-5126en_US
dc.contributor.authorErtemel, Adnan Veysel
dc.contributor.authorCivelek, Mustafa Emre
dc.date.accessioned2019-03-26T10:44:12Z
dc.date.available2019-03-26T10:44:12Z
dc.date.issued2019en_US
dc.departmentFakülteler, İşletme Fakültesi, Uluslararası Ticaret Bölümüen_US
dc.description.abstractThis paper studies customer care as an important factor that affects the performance of B2C e-commerce websites. A survey was conducted to 464 Turkish B2C website customers. Analysis method of this study is partial least square structural equation modeling (PLS-SEM). Specifically, customer care in B2C e-commerce web sites is found to have direct effect on perceived value and indirect effect on purchase intention via perceived value and brand loyalty. Besides relationship between customer care and purchase intention was found as insignificant. The most important contribution of this research is the unveiling of the indirect relationship between customer care and purchase intention. This study also offers some important manageral suggestions for B2C web sites.en_US
dc.description.abstracten_US
dc.identifier.citationErtemel, A. V., Civelek, M. E. (2019), Managerial Implications Of The Relationship Between Customer Care And Purchase Intention In Online Shopping, BMIJ, (2019), 7(1): 514-526en_US
dc.identifier.doi10.15295/bmij.v7i1.1086en_US
dc.identifier.endpage526en_US
dc.identifier.issue1en_US
dc.identifier.startpage514en_US
dc.identifier.trdizinid318747en_US
dc.identifier.urihttps://hdl.handle.net/11467/2539
dc.identifier.urihttps://doi.org/10.15295/bmij.v7i1.1086
dc.identifier.volume7en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.publisherBursa Teknik Üniversitesien_US
dc.relation.ispartofBusiness & Management Studies: An International Journalen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectOnline Shoppingen_US
dc.subjectOnline Shoppingen_US
dc.subjectCustomer Careen_US
dc.subjectCustomer Careen_US
dc.subjectPerceived Valueen_US
dc.subjectPerceived Valueen_US
dc.subjectBrand Loyaltyen_US
dc.subjectBrand Loyaltyen_US
dc.subjectPurchase Intentionen_US
dc.subjectPurchase Intentionen_US
dc.titleManagerial Implications Of The Relationship Between Customer Care And Purchase Intention In Online Shoppingen_US
dc.typeArticleen_US

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