Effects of green product innovation and green strategy on company performance: Arçelik a.ş. case from Turkey

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dc.contributor.authorKarabulut, Ahu Tuğba
dc.contributor.authorErgun, Esra
dc.date.accessioned2020-05-03T20:39:16Z
dc.date.available2020-05-03T20:39:16Z
dc.date.issued2020en_US
dc.departmentFakülteler, İşletme Fakültesi, İngilizce İşletme Bölümüen_US
dc.description.abstractGreen innovation has been a popular concept due to scarce environmental resources. Companies should conduct green innovation practices to have a sustainable growth and competitive advantages in the market place. If companies have green innovation strategies which are consistent to their corporate strategies and make green product innovations according to them, they can improve their performances. Green strategy and green product innovation have positive effects on performances of companies. The pupose of this study is to shed a light to the effects of green product innovation and green strategy on the performance of a Turkish company Arçelik A.Ş.en_US
dc.identifier.urihttps://hdl.handle.net/11467/3179
dc.language.isoenen_US
dc.publisherDSIen_US
dc.relation.ispartof49. Western DSI Annual Meetingen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectGreen Innovationen_US
dc.subjectGreen Product Innovationen_US
dc.subjectGreen Innovation Strategyen_US
dc.subjectCompany Performanceen_US
dc.titleEffects of green product innovation and green strategy on company performance: Arçelik a.ş. case from Turkeyen_US
dc.typeConference Objecten_US

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