Effects of green product innovation and green strategy on company performance: Arçelik a.ş. case from Turkey
Yükleniyor...
Dosyalar
Tarih
2020
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
DSI
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Green innovation has been a popular concept due to scarce environmental resources. Companies should conduct green innovation practices to have a sustainable growth and competitive advantages in the market place. If companies have green innovation strategies which are consistent to their corporate strategies and make green product innovations according to them, they can improve their performances. Green strategy and green product innovation have positive effects on performances of companies. The pupose of this study is to shed a light to the effects of green product innovation and green strategy on the performance of a Turkish company Arçelik A.Ş.
Açıklama
Anahtar Kelimeler
Green Innovation, Green Product Innovation, Green Innovation Strategy, Company Performance
Kaynak
49. Western DSI Annual Meeting
