DESIGNING STRATEGY DIMENSION OF THE ORGANIZATION BASED ON BIG DATA ANALYTICS CAPABILITY

Basit Öğe Kaydı
dc.contributor.authorHazirbaba, Nasrullah
dc.contributor.authorYalcintas, Murat
dc.date.accessioned2021-01-25T21:47:57Z
dc.date.available2021-01-25T21:47:57Z
dc.date.issued2019
dc.departmentÄ°stanbul Ticaret Ãœniversitesien_US
dc.description15th International Strategic Management Conference (ISMC) -- JUN 27-29, 2019 -- Poznan, POLANDen_US
dc.descriptionYalcintas, Murat/0000-0002-7993-7853en_US
dc.descriptionWOS:000534220800027en_US
dc.description.abstractBig data attracts the attention of many enterprises. Many companies invest in big data technology but it is however, observed that they face some challenges. Technical and social dimensions play an important role in adapting to new technologies. The organizational researchers have developed models to explore possible areas to be improved. Strategic alignment is regarded as a major success in organizational design literature. The strategy directly affects the technology itself and other dimensions such as organizational structure, process, organizational culture and human resources. This study aims to concentrate on how to align big data analytics capability (BDAC) with the strategy, drawing on resource-based theory (RBT) and organizational design. A big airline company has been selected as a case study to investigate the possible relationship between BDAC and strategy. The interviews and the collected documents show that the company should align BDAC with the strategy by focusing more on customer-centric applications. (C) 2019 Published by Future Academy www.FutureAcademy.org.uken_US
dc.identifier.doi10.15405/epsbs.2019.10.02.27en_US
dc.identifier.endpage309en_US
dc.identifier.issn2357-1330
dc.identifier.startpage299en_US
dc.identifier.urihttps://doi.org/10.15405/epsbs.2019.10.02.27
dc.identifier.urihttps://hdl.handle.net/11467/4465
dc.identifier.volume71en_US
dc.identifier.wosWOS:000534220800027en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherFUTURE ACADen_US
dc.relation.ispartofISMC 2019 - 15TH INTERNATIONAL STRATEGIC MANAGEMENT CONFERENCEen_US
dc.relation.ispartofseriesEuropean Proceedings of Social and Behavioural Sciences
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectBig dataen_US
dc.subjectbig data analytics capabilityen_US
dc.subjectorganizational designen_US
dc.subjectstrategyen_US
dc.titleDESIGNING STRATEGY DIMENSION OF THE ORGANIZATION BASED ON BIG DATA ANALYTICS CAPABILITYen_US
dc.typeConference Objecten_US

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
Ä°sim:
article_118_6630_pdf_100.pdf
Boyut:
371.84 KB
Biçim:
Adobe Portable Document Format
Açıklama:
Ä°ndir

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu