DESIGNING STRATEGY DIMENSION OF THE ORGANIZATION BASED ON BIG DATA ANALYTICS CAPABILITY
Yükleniyor...
Tarih
2019
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
FUTURE ACAD
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Big data attracts the attention of many enterprises. Many companies invest in big data technology but it is however, observed that they face some challenges. Technical and social dimensions play an important role in adapting to new technologies. The organizational researchers have developed models to explore possible areas to be improved. Strategic alignment is regarded as a major success in organizational design literature. The strategy directly affects the technology itself and other dimensions such as organizational structure, process, organizational culture and human resources. This study aims to concentrate on how to align big data analytics capability (BDAC) with the strategy, drawing on resource-based theory (RBT) and organizational design. A big airline company has been selected as a case study to investigate the possible relationship between BDAC and strategy. The interviews and the collected documents show that the company should align BDAC with the strategy by focusing more on customer-centric applications. (C) 2019 Published by Future Academy www.FutureAcademy.org.uk
Açıklama
15th International Strategic Management Conference (ISMC) -- JUN 27-29, 2019 -- Poznan, POLAND
Yalcintas, Murat/0000-0002-7993-7853
WOS:000534220800027
Yalcintas, Murat/0000-0002-7993-7853
WOS:000534220800027
Anahtar Kelimeler
Big data, big data analytics capability, organizational design, strategy
Kaynak
ISMC 2019 - 15TH INTERNATIONAL STRATEGIC MANAGEMENT CONFERENCE
WoS Q DeÄŸeri
N/A
Scopus Q DeÄŸeri
Cilt
71
