The Effect Of E-Commerce Web Site Security On Purchase Intention

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dc.authorid0000-0002-5028-1096en_US
dc.authorid0000-0002-2847-5126en_US
dc.contributor.authorErtemel, Adnan Veysel
dc.contributor.authorCivelek, Mustafa Emre
dc.date.accessioned2018-12-21T08:05:41Z
dc.date.available2018-12-21T08:05:41Z
dc.date.issued2018en_US
dc.departmentFakülteler, İşletme Fakültesi, Uluslararası Ticaret Bölümüen_US
dc.description.abstractThis study investigates the effect of website security, as a key dimension of e-service quality, on purchase intention, perceived value and brand loyalty in business-to-consumer (B2C) e-commerce context. Hypotheses were developed based on previous literature. Afterwards, an empirical research was conducted with the data collected from 464 e-commerce customer to verify the hypotheses. Structured equation modeling was used to test the hypotheses. Having analyzed the results, it is found out that website security in e-commerce affects customer purchase intention directly. Furthermore, website security indirectly affects purchase intention through brand loyalty and perceived value. The study has important managerial implications stressing the importance of customer perception regarding security level of B2C e-commerce web sites.en_US
dc.identifier.citationErtemel, Adnan V. and Civelek, M. E. (2018). The Effect Of E-Commerce Web Sıte Securıty On Purchase Intentıon, Vol: 6, Issue: 2, pp. (81-89)en_US
dc.identifier.endpage89en_US
dc.identifier.issn1303-5495
dc.identifier.issue2en_US
dc.identifier.startpage81en_US
dc.identifier.trdizinid306465en_US
dc.identifier.urihttps://hdl.handle.net/11467/2465
dc.identifier.volume6en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.publisherBeykoz Üniversitesien_US
dc.relation.ispartofBeykoz Akademi Dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectE-Commerceen_US
dc.subjectWeb Site Securityen_US
dc.subjectPurchase Intentionen_US
dc.subjectPerceived Valueen_US
dc.subjectBrand Loyaltyen_US
dc.titleThe Effect Of E-Commerce Web Site Security On Purchase Intentionen_US
dc.typeArticleen_US

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