Arama motorlarındaki “anne-çocuk” ve “baba-çocuk” görsellerinin toplumsal cinsiyet açısından incelenmesi: Google, Bing ve Yahoo Search örneği
Yükleniyor...
Dosyalar
Tarih
2021
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
İstanbul Ticaret Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Amaç: Bu araştırmanın amacı, en çok kullanıldığı tespit edilen arama motorlarındaki (Google, Bing ve Yahoo Search) “anne-çocuk” ve “baba-çocuk” aramalarındaki görsellerin toplumsal cinsiyet açısından incelenmesidir. Yöntem: Araştırmada nitel araştırma yöntemlerinden analitik araştırma modeli kullanılmıştır. Veri analizi yöntemi olarak doküman analizinden yararlanılmıştır. Çalışma amacı doğrultusunda, ilk olarak araştırmada dünya üzerinde en çok kullanılan arama motorları incelenmiş olup, buna göre ilk üç sıradaki araştırma motorları arasında yer aldığı tespit edilen “Google”, “Bing” ve “Yahoo Search” adında hizmet veren arama motorları çalışma kapsamına alınmıştır. Her bir arama motorlarına “anne çocuk” ve “baba çocuk” kelimeleri yazılmış ve her arama motorunda çıkan ilk 100 fotoğraf çalışmaya dahil edilmiştir. Böylelikle 300 “anne çocuk” ve 300 “baba çocuk” görseli olmak üzere 600 görsel araştırmanın çalışma grubunu oluşturmuştur. Veri toplama aracı olarak araştırmacı tarafından geliştirilmiş ve uzman görüşleri doğrultunda son halini almış olan “Görsel Dokümanları İnceleme Formu” kullanılmıştır. Verilerin analizinde betimsel analizden yararlanılmıştır. Bulgular: Araştırma sonucunda, "anne-çocuk" görsellerinin %50,33'ünde annenin çocuğuna sarıldığı-ilgi gösterdiği görülürken, "baba-çocuk" görsellerinin %62,33'ünde babanın çocuğuyla herhangi bir etkinlik yaptığı (kitap okuma, oyun oynama, top oynama vb.) tespit edilmiştir. “Baba-çocuk” görsellerinde dış alanda çekilmiş fotoğraflar, “anne-çocuk” görsellerindeki dış alanda çekilmiş fotoğraflardan daha fazla olduğu tespit edilmiştir. Ayrıca “baba-çocuk” aramalarında yer alan çocuğun %45 oranında erkek cinsiyetinde, “anne-çocuk” aramalarında ise yer alan çocuğun %40,67 oranında kız cinsiyetinde olduğu sonucuna ulaşılmıştır. Bir diğer ifadeyle, çalışma bulgularında babaların çoğunlukla erkek çocuklarla, annelerin ise kız çocuklarla birlikteki görsellerine daha fazla yer verildiği bulgusuna rastlanılmıştır. Özgünlük: İlgili alan yazın incelendiğinde, farklı alanlarda toplumsal cinsiyet rolleri ve kodları araştırılmış, arama motorlarındaki görsellerin incelenmesine dair çalışmaya rastlanmamıştır. Ayrıca çalışmalarda ebeveyn-çocuk arasındaki toplumsal cinsiyet yapısını belirlemek için filmler, kitaplar, masallar, şarkılar, anne-babalarla veya çocuklarla yapılan görüşmeler ve gözlemler veri grubu olarak kullanılmıştır. Bu çalışmada arama motorlarının kullanılması çalışmaya özgünlük kazandırdığı düşünülmektedir.
Purpose: The purpose of this study is to examine the images that appear in the search engines (Google, Bing and Yahoo Search) "mother-child" and "father-child" in the context of gender. Method: Analytical research model, one of the qualitative research methods, was used in the research. Document analysis was used as a data analysis method. First of all, the most used search engines in the world were determined in the research. As a result of the research, it was determined that the 3 most used search engines are "Google", "Bing" and "YahooSearch". The words "mother child" and "father child" were written in each search engine and search was made. The first 100 images in each search engine were included in the study. Thus, 600 images including 300 "mother and child" and 300 "father and child" images were included in the study. The "Visual Documents Review Form", which was developed by the researcher as a data collector tool and was finalized in line with expert opinions, was used. Descriptive analysis was used in the analysis of the data. Findings: As a result of the research, it is seen that in 50.33% of the "mother-child" images, the mother shows interest in her child. In 62.33% of the "father-child" images, it was determined that the father was doing any activity with his child (reading a book, playing games, playing ball, etc.). It has been determined that there are more photographs taken in the outer area in the "father-child" images than in the "mother-child" images. In addition, it was concluded that 45% of children were male in “father-child” searches, and 40.67% of children were female in searches for “mother-child”. In other words, there are more images of fathers with boys and mothers with girls. Originality: When the related literature was examined, gender roles and stereotypes were investigated in different fields, and no study was found to examine images in search engines. In addition, films, books, fairy tales, songs, interviews with parents or children and observations were used as data groups to determine the gender structure between parent and child in studies. The use of search engines in this study is thought to bring originality to the study.
Purpose: The purpose of this study is to examine the images that appear in the search engines (Google, Bing and Yahoo Search) "mother-child" and "father-child" in the context of gender. Method: Analytical research model, one of the qualitative research methods, was used in the research. Document analysis was used as a data analysis method. First of all, the most used search engines in the world were determined in the research. As a result of the research, it was determined that the 3 most used search engines are "Google", "Bing" and "YahooSearch". The words "mother child" and "father child" were written in each search engine and search was made. The first 100 images in each search engine were included in the study. Thus, 600 images including 300 "mother and child" and 300 "father and child" images were included in the study. The "Visual Documents Review Form", which was developed by the researcher as a data collector tool and was finalized in line with expert opinions, was used. Descriptive analysis was used in the analysis of the data. Findings: As a result of the research, it is seen that in 50.33% of the "mother-child" images, the mother shows interest in her child. In 62.33% of the "father-child" images, it was determined that the father was doing any activity with his child (reading a book, playing games, playing ball, etc.). It has been determined that there are more photographs taken in the outer area in the "father-child" images than in the "mother-child" images. In addition, it was concluded that 45% of children were male in “father-child” searches, and 40.67% of children were female in searches for “mother-child”. In other words, there are more images of fathers with boys and mothers with girls. Originality: When the related literature was examined, gender roles and stereotypes were investigated in different fields, and no study was found to examine images in search engines. In addition, films, books, fairy tales, songs, interviews with parents or children and observations were used as data groups to determine the gender structure between parent and child in studies. The use of search engines in this study is thought to bring originality to the study.
Açıklama
Anahtar Kelimeler
Arama Motorları, Anne-Çocuk Görseli, Baba-Çocuk Görseli, Toplumsal Cinsiyet, Search Engines, Mother-Child Images, Father-Child Images, Gender
Kaynak
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
20
Sayı
42
