Global Advertising: The Effect of Global Advertisements and Culture to Advertisement

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dc.contributor.authorUzuncarsilisoydas, Ayda
dc.date.accessioned2024-10-12T19:43:03Z
dc.date.available2024-10-12T19:43:03Z
dc.date.issued2005
dc.departmentİstanbul Ticaret Üniversitesien_US
dc.description.abstractIs it possible to persuade consumers in different markets with the same advertising message? Or should the advertising message be customised to reflect local culture? This question is one of the most fundamental decisions when planning an advertising campaign in different markets (cultural areas), and, not surprisingly, one of the most frequently discussed issues advertising today. In One side of view, advertising and marketing can be standarised across cultures, and the same values can be used to persuade Customers to buy or consume the product. The opposing side is content with the fact that basic needs may well be the same around the world, however they argue that the way in which these needs are met and satisfied differs from culture to culture. Any advertising (and marketing) campaign should reflect the local habits, lifestyles and economical conditions in order to be effective different cultures. This article will try to addres the issues of cultural affects in global advertising and also wilt discuss global automobile advertising campaigns in Turkey.en_US
dc.identifier.endpage238en_US
dc.identifier.issn1302-633X
dc.identifier.issue23en_US
dc.identifier.startpage227en_US
dc.identifier.urihttps://hdl.handle.net/11467/8733
dc.identifier.wosWOS:000409604100024en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isotren_US
dc.publisherIstanbul Univen_US
dc.relation.ispartofIstanbul Universitesi Iletisim Fakultesi Dergisien_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzWoS_2024en_US
dc.subjectGlobal Advertisingen_US
dc.subjectCultureen_US
dc.subjectCultural Differencs Cultural Affectsen_US
dc.titleGlobal Advertising: The Effect of Global Advertisements and Culture to Advertisementen_US
dc.typeArticleen_US

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