Past, present, and future scene of influencer marketing in hospitality and tourism management

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dc.authorid0000-0003-1470-4298en_US
dc.contributor.authorPolat, Eray
dc.contributor.authorÇelik, Fatih
dc.contributor.authorIbrahim, Blend
dc.contributor.authorGürsoy, Doğan
dc.date.accessioned2024-03-06T12:55:31Z
dc.date.available2024-03-06T12:55:31Z
dc.date.issued2024en_US
dc.departmentFakülteler, İşletme Fakültesi, İngilizce İşletme Bölümüen_US
dc.description.abstractThis paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T) field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies research themes, theoretical underpinnings, and methodologies utilized in IM-research. Seventy-five studies are examined through co-citation, bibliographic coupling and content analysis based on the TCCM (theory/context/characteristics/methodology) framework. Co-citation analysis reveals that IM-research focused on travel blogs, vlogs, celebrity endorsement, influencer authenticity. An assessment of recent studies through bibliographic coupling indicates a partial shift toward the study of more contemporary issues. This field-discipline-focused hybrid-review contributes to literature and practice by presenting the past, present, and future of IM-research.en_US
dc.identifier.doi10.1080/10548408.2024.2317741en_US
dc.identifier.endpage343en_US
dc.identifier.issue3en_US
dc.identifier.scopus2-s2.0-85185316530en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage322en_US
dc.identifier.urihttps://hdl.handle.net/11467/7159
dc.identifier.urihttps://doi.org/10.1080/10548408.2024.2317741
dc.identifier.volume41en_US
dc.identifier.wosWOS:001164575600001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherRoutledge Journals, Taylor & Francisen_US
dc.relation.ispartofJournal of Travel & Tourism Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/embargoedAccessen_US
dc.subjectSocial media influencers; influencer marketing; bibliometric analysis; co-citation analysis; bibliographic coupling analysis; TCCM framework; travel vlog; celebrity endorsement; destination marketing; travel decision- makingen_US
dc.titlePast, present, and future scene of influencer marketing in hospitality and tourism managementen_US
dc.typeArticleen_US

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