Influence of Instagram fan pages on intention to revisit and recommend in beach tourism settings: The mediating effect of positive attitude

Basit Öğe Kaydı
dc.authorid0000-0002-2410-765Xen_US
dc.contributor.authorIbrahim, Blend
dc.date.accessioned2023-11-13T07:42:30Z
dc.date.available2023-11-13T07:42:30Z
dc.date.issued2023en_US
dc.departmentFakülteler, İşletme Fakültesi, İngilizce İşletme Bölümüen_US
dc.description.abstractThe literature on social media marketing (SMM) elucidates how SMM can improve consumer behavior within the tourism industry. However, the lack of empirical examination of the mediating role of behavior attitude is still evident in leisure literature. This study investigated the relative impact of fan page following of beaches on the intention to recommend and revisit by considering the mediation role of positive attitude in these relationships. A convenience sample method was employed to collect data from young customers (18–24 years old). The data was collected from 363 respondents, and structural equation modeling was conducted to test the conceptual model hypotheses. The results reveal that fan page following positively predict positive attitudes and intention to recommend and revisit. Moreover, the results also confirm that a positive attitude mediates the relationships between Instagram fan page following and the intention to recommend and revisit. This research developed a theoretical model to understand how Instagram fan page following might enhance intention to recommend and revisit in the beach context by invoking positive attitudes as a mediator variable in the relationship fan page following and behavior intention.en_US
dc.identifier.doi10.1177/14673584231198418en_US
dc.identifier.scopus2-s2.0-85169841593en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.urihttps://hdl.handle.net/11467/6999
dc.identifier.urihttps://doi.org/10.1177/14673584231198418
dc.identifier.wosWOS:001057543400001en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSAGE Publications Inc.en_US
dc.relation.ispartofTourism and Hospitality Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/restrictedAccessen_US
dc.subjectbeach tourism; behavior intention; fan page; instagram; leisure industry; Social media marketingen_US
dc.titleInfluence of Instagram fan pages on intention to revisit and recommend in beach tourism settings: The mediating effect of positive attitudeen_US
dc.typeArticleen_US

Dosyalar

Lisans paketi
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
İsim:
license.txt
Boyut:
1.56 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Scopus İndeksli Yayınlar Koleksiyonu
WoS İndeksli Yayınlar Koleksiyonu