Yeni medya trendleri “youtube güzellik ve moda vloggerlığı örneği”
Yükleniyor...
Dosyalar
Tarih
2017
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
İstanbul Ticaret Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Yeni nesil reklamcılığı ve dijital medya trendlerini araştırmaya çalıştığımız bu makalede YouTube üzerinden Vlogger’lık yapan, bu alandan para kazanabilen dünyaca ünlü vlogger’ları inceleyerek ilk anda kavramsal açıklamalara giderek makalemin ilerleyen kısmında ise tüketicileri, izleyicileri, içerik oluşturucuları, markaları; rasyonel ve sosyolojik açıdan değerlendirerek pazarı ve potansiyelini, gelişen bu yeni medya trendleri içerisinde ele alarak irdelemeye çalışılmıştır. Dünyaca ünlü Vlogger’ları ve Türkiye’de gelecek vaat eden Vlogger’ları tanımaya çalışarak örneklem olarak bazıları ile ilgili bilgilere yer verilmiştir. Son kısımda ise karşılıklı kazanç doğrultusunda içerik oluşturuculara maddi ve manevi fayda sağlayan; Amerika’da ünlü olan, moda ve güzellik vloggerlarını buluşturan bir network ile(www.stylehaul.com) mail yoluyla iletişim kurularak işleyişlerini, markalar ve reklamlar için ne denli önemli bir alan olduğu açıklanmaya çalışılmıştır. Özetle “Dünya’nın göründüğü kadar gerçek olmadığı” sanal dünyanın hayatımızdaki yeri ve kullanım olanaklarını değerlendirerek marka, tüketici ve Vlogger’lar nezdinde sistem tanımlamaya çalışılmıştır.
The advancement of new communication technologies have effected the structure and content of communication efficiency in a number of different dimensions. Contemporarily rapid developments in communications technology brought many new concepts, For examples new media, internet, social media, social networks, virtual reality into the realm of media litreture. These new formations brought along changes and transformations in sociological, cultural and economic areas.Consumers are not interested in pragmatic benefits of pruducts as usual before.Consumers any more desire to install emotional connection between products and themselves .Even consumers are made themselves to advertising face of Brands through the advancement of new media conceptions. What’s more; New fields of interest, new jobs are consisted of new media Technologies such as haul video,vlogging,vlogger,haul girls etc. In this study, development of Internet advertisings are summarized and the methods that can be used teorical examine.We will try to explain the share of fashion and beauty secrets of the users of YouTube, which are in the top of the social sharing sites in the digital age, brand introductions, famous faces coming from ordinary people and their material and spiritual benefits obtained from this area. Last part of in this study; An international network that contributing and aimer to amateur haul girls against material and financial interests are interviewed and told operations, networks, relations with brands and their importance for advertisings To sum up;I tried to define the system view of brands, consumers and Vloggers by evaluating the place and usage possibilities of our virtual world that our world is not as real as it is seen.
The advancement of new communication technologies have effected the structure and content of communication efficiency in a number of different dimensions. Contemporarily rapid developments in communications technology brought many new concepts, For examples new media, internet, social media, social networks, virtual reality into the realm of media litreture. These new formations brought along changes and transformations in sociological, cultural and economic areas.Consumers are not interested in pragmatic benefits of pruducts as usual before.Consumers any more desire to install emotional connection between products and themselves .Even consumers are made themselves to advertising face of Brands through the advancement of new media conceptions. What’s more; New fields of interest, new jobs are consisted of new media Technologies such as haul video,vlogging,vlogger,haul girls etc. In this study, development of Internet advertisings are summarized and the methods that can be used teorical examine.We will try to explain the share of fashion and beauty secrets of the users of YouTube, which are in the top of the social sharing sites in the digital age, brand introductions, famous faces coming from ordinary people and their material and spiritual benefits obtained from this area. Last part of in this study; An international network that contributing and aimer to amateur haul girls against material and financial interests are interviewed and told operations, networks, relations with brands and their importance for advertisings To sum up;I tried to define the system view of brands, consumers and Vloggers by evaluating the place and usage possibilities of our virtual world that our world is not as real as it is seen.
Açıklama
1st International Conference on New Trends in Communication
Anahtar Kelimeler
Dijital Çağ, Vlogger, Haul Girls, Haul Video, Vlogger, Haul Girls
Kaynak
1. Uluslararası İletişimde Yeni Yönelimler Konferansı
