Analyzing the effect of one-stop shopping on purchase intention in E-Commerce

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dc.authorid0000-0002-2847-5126en_US
dc.contributor.authorErtemel, Adnan Veysel
dc.contributor.authorCivelek, Mustafa Emre
dc.date.accessioned2022-04-19T07:06:58Z
dc.date.available2022-04-19T07:06:58Z
dc.date.issued2022en_US
dc.departmentFakülteler, İşletme Fakültesi, Uluslararası Ticaret Bölümüen_US
dc.description.abstractBeginning with the advent of the internet in the mid-nineties, e-commerce started to be a viable alternative way of shopping for consumers worldwide. Without doubt, it could be said that e-commerce has become indispensable in our lives. The recent global pandemic has increased e-commerce adoption by elderly people even further as the sole way of buying their needs. This paper studies the direct and indirect effects of product portfolio in B2C e-commerce websites on customers’ purchase intention through perceived value and brand loyalty. SEM method was used to test the hypotheses. The results of the study indicate that product portfolio does not have a direct effect on purchase intention. However, it does have an indirect influence on purchase intention through perceived value and brand loyalty. As a result, this study validates the extant literature by confirming the mediating role of brand loyalty between the relationship between perceived value and purchase intention. The findings obtained are believed to provide a significant contribution to the related e-commerce literature.en_US
dc.identifier.doi10.4018/IJISSS.295871en_US
dc.identifier.endpage15en_US
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-85149662086en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://hdl.handle.net/11467/5254
dc.identifier.urihttps://doi.org/10.4018/IJISSS.295871
dc.identifier.volume14en_US
dc.identifier.wosWOS:001010685100012en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofInternational Journal of Information Systems in the Service Sectoren_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectBrand Loyaltyen_US
dc.subjectCustomer Satisfactionen_US
dc.subjectE-Commerceen_US
dc.subjectProduct Portfolioen_US
dc.subjectPurchase Intentionen_US
dc.titleAnalyzing the effect of one-stop shopping on purchase intention in E-Commerceen_US
dc.typeArticleen_US

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