Competitive strategy selection in retail E-Commerce using if AHP TOPSIS methodology

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dc.contributor.authorKurt, Mahmut Mahir
dc.contributor.authorYazıcıoğlu, Osman
dc.date.accessioned2021-12-29T11:45:02Z
dc.date.available2021-12-29T11:45:02Z
dc.date.issued2021en_US
dc.departmentFakülteler, Mühendislik Fakültesi, Endüstri Mühendisliği Bölümüen_US
dc.description.abstractRetail e-commerce has been growing over the years by attracting entrepreneurs’ attention. Increasing interest in retail e-commerce has affected competition and made it necessary to choose the right competition strategy. This study aims at selecting the right competition strategy to be successful in retail e-commerce under vague and imprecise conditions. AHP and TOPSIS methods are used under intuitionistic fuzzy environment, which allows decision-makers to reflect their hesitation in their judgements. After a literature review on retail, e-commerce, and competition strategy, the main criteria and sub-criteria of multicriteria retail e-commerce alternative selection are presented. Cost leadership, differentiation, and focusing strategies are evaluated as competitive strategies, based on the opinions of experts collected through a questionnaire. The results of the study show that the strategies are ranked as differentiation, focus, and cost leadership strategies, respectively.en_US
dc.identifier.doi10.3233/JIFS-202010en_US
dc.identifier.endpage2637en_US
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85115418168en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage2617en_US
dc.identifier.urihttps://hdl.handle.net/11467/5152
dc.identifier.urihttps://doi.org/10.3233/JIFS-202010
dc.identifier.volume41en_US
dc.identifier.wosWOS:000697340200008en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIOS Pressen_US
dc.relation.ispartofJournal of Intelligent & Fuzzy Systemsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - İdari Personel ve Öğrencien_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectDecision Makingen_US
dc.subjectIntuitionistic fuzzyen_US
dc.subjectCompetitive strategyen_US
dc.subjectRetailen_US
dc.subjectE-commerceen_US
dc.titleCompetitive strategy selection in retail E-Commerce using if AHP TOPSIS methodologyen_US
dc.typeArticleen_US

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