INVESTIGATION OF THE EFFECT OF BUYERS' RELATIONSHIPS WITH EACH OTHER ON THEIR OPINIONS ON THE BENEFITS OF SMARTPHONES BY UCINET SOCIAL NETWORK ANALYSIS

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dc.contributor.authorÇelik, Zübeyir
dc.contributor.authorSağlam, Mehmet
dc.contributor.authorUslu, Aypar
dc.date.accessioned2024-10-12T19:51:09Z
dc.date.available2024-10-12T19:51:09Z
dc.date.issued2023
dc.departmentİstanbul Ticaret Üniversitesien_US
dc.description.abstractThis study aims to test the effect of buyers' relationships with each other according to demographic characteristics (gender, age, marital status, and monthly income) on their views on the benefits of smartphones. It also investigates which benefit the buyers' relations with each other are grouped around. Data were collected by online survey method from 239 buyers who had purchased smartphones before. The obtained data were analyzed by running social network analysis on UCINET 6.0 program. The results of the analysis show that the relations of smartphone buyers with each other are mostly grouped in terms of multiple benefits. The results of the regression analysis show that buyers' relationships with each other by age, marital status, and monthly income, not by gender, have a significant effect on their opinions on both the functional benefits and multiple benefits of smartphones. In addition, the relationship of buyers to each other only by age, not by gender, marital status and monthly income, has a significant effect on their opinions on the experiential benefits of smartphones. However, buyers' relationships with each other by all demographic characteristics do not have a significant effect on their opinions on the symbolic benefit of smartphones. The results of the study were discussed.en_US
dc.identifier.doi10.54452/jrb.1198590
dc.identifier.endpage206en_US
dc.identifier.issn2630-6255
dc.identifier.issue1en_US
dc.identifier.startpage191en_US
dc.identifier.trdizinid1194921en_US
dc.identifier.urihttps://doi.org/10.54452/jrb.1198590
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1194921
dc.identifier.urihttps://hdl.handle.net/11467/9005
dc.identifier.volume8en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofJournal of research in business (online)en_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmzTR-Dizin_20241012en_US
dc.subjectSmartphone Buyersen_US
dc.subjectSymbolic Benefiten_US
dc.subjectExperiential Benefiten_US
dc.subjectFunctional Benefiten_US
dc.subjectUCINET Social Network Analysisen_US
dc.titleINVESTIGATION OF THE EFFECT OF BUYERS' RELATIONSHIPS WITH EACH OTHER ON THEIR OPINIONS ON THE BENEFITS OF SMARTPHONES BY UCINET SOCIAL NETWORK ANALYSISen_US
dc.typeArticleen_US

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