E-Commerce Training with Virtual Commerce Simulation

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dc.contributor.authorÖzpınar, Alper
dc.contributor.authorYavuz, Erdem
dc.date.accessioned2020-11-21T15:54:24Z
dc.date.available2020-11-21T15:54:24Z
dc.date.issued2011en_US
dc.departmentİstanbul Ticaret Üniversitesien_US
dc.description.abstractOver the last decade, commerce has experienced several major revolutions in size, structure, and competition. The importance of small and medium enterprises (SMEs) has become more important within this market structure. Electronic Commerce, commonly known as electronic marketing or e-commerce that consists of the buying and selling of products or services over electronic systems, is more profitable and affordable than ever before. However, few SMEs have been taking advantage of e-commerce due to the lack of education and training in new technologies. This paper presents the case study of e-commerce training for SME's with the aid of classical classroom training and “Virtual Commerce,” an online commerce game. In Virtual Commerce, every participant owns a company and a certain amount of digital money. They can act as a consumer that purchase from other participant sites and as a supplier for the others. Market conditions, discount rates, and requirements are set by the system operators. This methodology and training has applied to 30 SME's from different sectors. The aim of the project is to lower the costs for the SME's e-commerce training through e-learning and to improve participants’ abilities with online simulation. © 2011, IGI Global. All rights reserved.en_US
dc.identifier.doi10.4018/jea.2011040103en_US
dc.identifier.endpage26en_US
dc.identifier.issn1937-9633
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85001578721en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage20en_US
dc.identifier.urihttps://doi.org/10.4018/jea.2011040103
dc.identifier.urihttps://hdl.handle.net/11467/3823
dc.identifier.volume3en_US
dc.identifier.wosWOS:000416755200004en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of E-Adoptionen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectE-Commerceen_US
dc.subjectE-Learningen_US
dc.subjectSimulation Gameen_US
dc.subjectSME Trainingen_US
dc.subjectVirtual Commerceen_US
dc.titleE-Commerce Training with Virtual Commerce Simulationen_US
dc.typeArticleen_US

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