Dijital habercilikte kullanılan infografik anlatı yapılarının haber tüketim motivasyonları bağlamında incelenmesi
Yükleniyor...
Tarih
2025
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
İstanbul Ticaret Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Bugünün haber endüstrisi, haberi hızlı, verimli ve erişilebilir enformasyon dünyası içerisinde üretmektedir. Yeni medya ortamları, çevrim içi siteler, sosyal medya platformları haberi interaktif bir üretime ve dağıtıma yönlendirmiştir. Yeni iletişim teknolojilerinin sağlamış olduğu imkânlar dahilinde çok yönlü ve zengin içerikler sunan dijital habercilik, farklı anlatı tarzları ile kullanıcılara ulaşmaya çalışmaktadır. Günümüz dijital içerik üretimi tarzlarından biri olan infografik anlatılar, dijital habercilikte haberin sayısal verilerle görsel bütünlük içerisinde aktarılmasını sağlamaktadır. Dijital haber üretiminde ve dağıtımında kullanılan anlatı tarzlarından biri olan infografik anlatı yapısı, durağan, etkileşimli ve hareketli türleri ile veri karmaşıklığı sade hale getirerek kullanıcıların ilgisini çekmektedir. Mevcut çalışma, infografik anlatı yapılarının interaktif kullanıcıların haber tüketim motivasyonlarına olan etkisi üzerine çıkarımlar yapmaktadır. Çalışmada belirlenen amaç doğrultusunda 305 kişiye çevrim içi anket çalışması yapılmıştır. Elde edilen veriler istatistiki analize tabi tutularak dijital haber üretiminde İnfografik anlatı yapılarının yaş, cinsiyet, eğitim durumu, bağımsız değişkenlerine göre haber tüketim motivasyonlarının istatistiki olarak anlamlı fark gösterip göstermediğini incelenmiştir. Analiz sonuçlarına göre, yaş ve eğitim durumu bazı boyutlarda infografik anlatı yapıları algılarını etkilerken, cinsiyetin anlamlı bir etkisi bulunmamıştır. Özellikle genç yaş grupları ve daha düşük eğitim seviyesine sahip katılımcıların infografik anlatılara yönelik daha olumlu değerlendirmelerde bulundukları gözlemlenmiştir.
Digital journalism represents the process of producing and distributing content on digital platforms by integrating new communication technologies with artificial intelligence tools. Leveraging the opportunities provided by new communication technologies, digital journalism offers multifaceted and rich content to users. Today’s news industry operates within a fast-paced, efficient, and accessible information environment. New media platforms, including online websites and social media, have transformed the production and dissemination of news into an interactive process. By utilizing the capabilities of new communication technologies, digital journalism employs diverse narrative styles to engage users, highlighting the characteristic features of new media in content production and presentation. The technological foundations of the digital world, referred to as new media, align with the theories proposed by scholars such as Lev Manovich, Rogers, and Teun Van Dijk (Dijk, 2006; Manovich, 2001; Rogers ve Picot, 1986). News today is produced in various formats across websites, social media applications, and mobile systems. The most commonly used narrative structures in digital journalism are shaped by the characteristics of digital platforms and user experiences. Particularly, digital storytelling has become one of the most preferred narrative styles in content production to attract user attention (Song, 2016). In both national and international journalism, online news storytelling is notably prevalent. The general framework of news narratives is designed around text-based, visual-centric, and animated interactive formats (Craig, t.y.). For text-heavy narratives, formats such as digital prints and slide presentations are commonly used, while visual-centric narratives employ infographics, maps, long-scroll stories, live reporting, and video formats. This study explores the impact of infographic narrative structures on the news consumption motivations of interactive users. The primary aim of the research is to determine whether infographic narrative structures in digital news production demonstrate statistically significant differences in news consumption practices based on age, gender, and education level. Furthermore, it seeks to identify any statistically significant differences in news consumption practices related to these independent variables. Additionally, the study examines the role of infographics in digital journalism and their impact on news consumption. The hypotheses of the study are formulated as follows: H1. The “Entertainment and Relaxation” dimension of infographic news exhibits statistically significant differences based on (a) age, (b) gender, and (c) education level. H2. The “Active Participation” dimension of infographic news exhibits statistically significant differences based on (a) age, (b) gender, and (c) education level. H3. The “Richness and Content Engagement” dimension of infographic news exhibits statistically significant differences based on (a) age, (b) gender, and (c) education level. H4. The “Technical Capabilities and Ease” dimension of infographic news exhibits statistically significant differences based on (a) age, (b) gender, and (c) education level. H5. The “Credibility” dimension of infographic news exhibits statistically significant differences based on (a) age, (b) gender, and (c) education level. To measure users' news consumption motivations, a survey technique was employed as the research method. The survey was designed as a single form consisting of two sections. The first section included three multiple-choice questions to capture participants’ demographic profiles, while the second section featured 27 statements addressing technical capabilities, entertainment and relaxation, rich and ondemand content, active participation, and credibility. Responses were measured using a 5-point Likert scale. The study adopted the convenience sampling method, one of the non-probability sampling methods commonly used in social sciences (Gürbüz ve Şahin, 2018, p. 131). The aim was to ensure a homogeneous distribution of data. Accordingly, gender, age, and education level options were balanced during the creation of the survey form. Participants included individuals aged 18 and above, grouped into age categories up to 65 years and older. To achieve a power level exceeding 95% for the study, with a 5% significance level and an effect size of 0.25, a sample of 305 participants was surveyed (df=4; F=2.402). The research findings indicate that among news consumption practices, the highest mean score of 4.044 was observed in the “Richness and Content Engagement” dimension of infographic news. Examining the means and standard deviations of various statements regarding infographic narrative structures, participants generally indicated that infographics make news more enjoyable and accessible. The statement with the highest mean, “Infographics make it easy for me to access news” (Mean = 4.350), reflects the participants' perception of infographics as a tool for quick and easy access. Analyzing participants’ demographic information, significant differences were observed in some dimensions based on age groups. Participants aged 18-24 scored higher compared to those in the 25-34 and 35-44 age groups. No significant differences were found among other dimensions across age groups, confirming H1a and H3a while rejecting H2a, H4a, and H5a. Regarding gender, no significant differences were found across any dimensions of infographic narrative structures, leading to the rejection of all genderrelated hypotheses. However, educational levels revealed differences, particularly between participants with high school or lower education and those with university or postgraduate education. Consequently, H2c, H3c, H4c, and H5c were accepted, while H1b was rejected. In conclusion, while age and education level influence perceptions of infographic narrative structures in certain dimensions, gender does not have a significant effect. Notably, younger age groups and participants with lower educational levels demonstrated more favorable evaluations of infographic narratives.
Digital journalism represents the process of producing and distributing content on digital platforms by integrating new communication technologies with artificial intelligence tools. Leveraging the opportunities provided by new communication technologies, digital journalism offers multifaceted and rich content to users. Today’s news industry operates within a fast-paced, efficient, and accessible information environment. New media platforms, including online websites and social media, have transformed the production and dissemination of news into an interactive process. By utilizing the capabilities of new communication technologies, digital journalism employs diverse narrative styles to engage users, highlighting the characteristic features of new media in content production and presentation. The technological foundations of the digital world, referred to as new media, align with the theories proposed by scholars such as Lev Manovich, Rogers, and Teun Van Dijk (Dijk, 2006; Manovich, 2001; Rogers ve Picot, 1986). News today is produced in various formats across websites, social media applications, and mobile systems. The most commonly used narrative structures in digital journalism are shaped by the characteristics of digital platforms and user experiences. Particularly, digital storytelling has become one of the most preferred narrative styles in content production to attract user attention (Song, 2016). In both national and international journalism, online news storytelling is notably prevalent. The general framework of news narratives is designed around text-based, visual-centric, and animated interactive formats (Craig, t.y.). For text-heavy narratives, formats such as digital prints and slide presentations are commonly used, while visual-centric narratives employ infographics, maps, long-scroll stories, live reporting, and video formats. This study explores the impact of infographic narrative structures on the news consumption motivations of interactive users. The primary aim of the research is to determine whether infographic narrative structures in digital news production demonstrate statistically significant differences in news consumption practices based on age, gender, and education level. Furthermore, it seeks to identify any statistically significant differences in news consumption practices related to these independent variables. Additionally, the study examines the role of infographics in digital journalism and their impact on news consumption. The hypotheses of the study are formulated as follows: H1. The “Entertainment and Relaxation” dimension of infographic news exhibits statistically significant differences based on (a) age, (b) gender, and (c) education level. H2. The “Active Participation” dimension of infographic news exhibits statistically significant differences based on (a) age, (b) gender, and (c) education level. H3. The “Richness and Content Engagement” dimension of infographic news exhibits statistically significant differences based on (a) age, (b) gender, and (c) education level. H4. The “Technical Capabilities and Ease” dimension of infographic news exhibits statistically significant differences based on (a) age, (b) gender, and (c) education level. H5. The “Credibility” dimension of infographic news exhibits statistically significant differences based on (a) age, (b) gender, and (c) education level. To measure users' news consumption motivations, a survey technique was employed as the research method. The survey was designed as a single form consisting of two sections. The first section included three multiple-choice questions to capture participants’ demographic profiles, while the second section featured 27 statements addressing technical capabilities, entertainment and relaxation, rich and ondemand content, active participation, and credibility. Responses were measured using a 5-point Likert scale. The study adopted the convenience sampling method, one of the non-probability sampling methods commonly used in social sciences (Gürbüz ve Şahin, 2018, p. 131). The aim was to ensure a homogeneous distribution of data. Accordingly, gender, age, and education level options were balanced during the creation of the survey form. Participants included individuals aged 18 and above, grouped into age categories up to 65 years and older. To achieve a power level exceeding 95% for the study, with a 5% significance level and an effect size of 0.25, a sample of 305 participants was surveyed (df=4; F=2.402). The research findings indicate that among news consumption practices, the highest mean score of 4.044 was observed in the “Richness and Content Engagement” dimension of infographic news. Examining the means and standard deviations of various statements regarding infographic narrative structures, participants generally indicated that infographics make news more enjoyable and accessible. The statement with the highest mean, “Infographics make it easy for me to access news” (Mean = 4.350), reflects the participants' perception of infographics as a tool for quick and easy access. Analyzing participants’ demographic information, significant differences were observed in some dimensions based on age groups. Participants aged 18-24 scored higher compared to those in the 25-34 and 35-44 age groups. No significant differences were found among other dimensions across age groups, confirming H1a and H3a while rejecting H2a, H4a, and H5a. Regarding gender, no significant differences were found across any dimensions of infographic narrative structures, leading to the rejection of all genderrelated hypotheses. However, educational levels revealed differences, particularly between participants with high school or lower education and those with university or postgraduate education. Consequently, H2c, H3c, H4c, and H5c were accepted, while H1b was rejected. In conclusion, while age and education level influence perceptions of infographic narrative structures in certain dimensions, gender does not have a significant effect. Notably, younger age groups and participants with lower educational levels demonstrated more favorable evaluations of infographic narratives.
Açıklama
Anahtar Kelimeler
Dijital Hikâye Anlatıcılığı, Dijital Habercilik, İnfografik, Haber Üretimi, Haber Tüketim Motivasyonları, Digital Storytelling, Digital Journalism, Infographic, News Production, News Consumption Motivations
Kaynak
Intermedia International E-journal
WoS Q Değeri
Scopus Q Değeri
Cilt
12
Sayı
22
Künye
Okay, A. S. (2025). Dijital Habercilikte Kullanılan İnfografik Anlatı Yapılarının Haber Tüketim Motivasyonları Bağlamında İncelenmesi. Intermedia International E-Journal, 12(22), 283-312.
