Leisure time marketing in the context of the entertainment industry

Basit Öğe Kaydı
dc.contributor.authorÇengel, Özgür
dc.contributor.authorÖztek, M. Yaman
dc.date.accessioned2020-11-21T15:56:51Z
dc.date.available2020-11-21T15:56:51Z
dc.date.issued2015en_US
dc.departmentİstanbul Ticaret Üniversitesien_US
dc.description.abstractLeisure time marketing is a big concern and an effective field of study in today's business environment due to the fact that emerging trends and applications may be applied. In this chapter, the concept of leisure time marketing is being revealed as well as its importance to marketers. Evidence from literature is included in this manner. In addition, several initiatives and implications have been debated by the putting the main focus on theory and practice of leisure time activities. Emerging marketing aspects and strategies are introduced as a means to satisfy the need of the target market in this field of study. Competitive dimensions of leisure time marketing are also noted in an attempt to meet the goal of exceeding the expectations of the market and its dynamics. Finally, a leisure time marketing categorization model is discussed. © 2015, IGI Global.en_US
dc.identifier.doi10.4018/978-1-4666-6543-9.ch077en_US
dc.identifier.endpage1355en_US
dc.identifier.isbn9781466665446
dc.identifier.isbn1466665432
dc.identifier.isbn9781466665439
dc.identifier.scopus2-s2.0-84946001856en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage1338en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-6543-9.ch077
dc.identifier.urihttps://hdl.handle.net/11467/4187
dc.identifier.volume3en_US
dc.identifier.wosWOS:000489991200078en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofHospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applicationsen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleLeisure time marketing in the context of the entertainment industryen_US
dc.typeBook Chapteren_US

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