Neoliberalism, self-identity, and consumer culture in the UAE

dc.authorid0000-0003-4620-9275
dc.authorid0000-0001-8892-0802
dc.contributor.authorÖzoral, Başak
dc.contributor.authorCivelekoğlu, İlke
dc.date.accessioned2024-10-12T19:47:15Z
dc.date.available2024-10-12T19:47:15Z
dc.date.issued2019
dc.departmentİstanbul Ticaret Üniversitesi, İnsan ve Toplum Bilimleri Fakültesi, Siyaset Bilimi ve Uluslararası İlişkiler Bölümüen_US
dc.description.abstractOver the last half-century, modern societies have been experiencing a drastic social, cultural, and economic transformation. The change in the behaviors and habits of consumers under the strong impact of neoliberalism demonstrates the close relationship between economy and social psychology. Globalized neoliberalization has become an unavoidable, powerful force that impacts all elements of social, cultural, and economic life and defines people's identities and their consumption preferences. This chapter addresses the link between neoliberalism and consumer behavior, with a focus on non-Western societies. It examines if there is a contradiction between the features of consumer culture and the prevailing domestic culture in these societies. Many scholars associate consumer culture with Western societies, but the authors argue that consumer culture has become a significant phenomenon even in the most religiously conservative, non-Western societies. By taking Dubai in the UAE as the case study, this chapter demonstrates how consumer culture helps redefine culture and self-identity. The chapter concludes by arguing that since individual behavior is not rational, individuals' needs are defined by the dictates of consumer culture across the globe in neoliberal times.en_US
dc.identifier.citationÖzoral, B., & Civelekoğlu, İ. (2019). Neoliberalism, Self-Identity, and Consumer Culture in the UAE. In Examining the Relationship Between Economics and Philosophy, (pp. 47–64).
dc.identifier.doi10.4018/978-1-7998-1037-7.ch003
dc.identifier.endpage64en_US
dc.identifier.isbn978-179981039-1; 978-179981037-7
dc.identifier.scopus2-s2.0-85118612449en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage47en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-1037-7.ch003
dc.identifier.urihttps://hdl.handle.net/11467/8857
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofExamining the Relationship Between Economics and Philosophyen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleNeoliberalism, self-identity, and consumer culture in the UAEen_US
dc.typeBook Chapteren_US

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