The role of customer experience for re-visit and purchase intention: A case study of Amazon
| dc.contributor.author | Meriç, Gökhan | |
| dc.contributor.author | Yıldırım, Figen | |
| dc.date.accessioned | 2021-11-08T07:46:03Z | |
| dc.date.available | 2021-11-08T07:46:03Z | |
| dc.date.issued | 2021 | en_US |
| dc.department | Fakülteler, İşletme Fakültesi, Uluslararası Ticaret Bölümü | en_US |
| dc.description.abstract | In this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in ecommerce sites in the example of amazon.com.tr. The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descriptive statistical analysis and regression analysis were performed with the data obtained from 358 participants who answered the questionnaire. As a result of the analysis, it was found that customer experience has significant effects on purchase intention and re-visit intention, as well as purchase intention on re-visit intention. | en_US |
| dc.identifier.endpage | 108 | en_US |
| dc.identifier.issue | 1 | en_US |
| dc.identifier.startpage | 92 | en_US |
| dc.identifier.uri | https://hdl.handle.net/11467/5074 | |
| dc.identifier.volume | 7 | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | İstanbul Ticaret Üniversitesi | en_US |
| dc.relation.ispartof | International Journal of Commerce and Finance | en_US |
| dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - İdari Personel ve Öğrenci | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Customer Experience | en_US |
| dc.subject | Revisit Intention | en_US |
| dc.subject | Purchase Intention | en_US |
| dc.title | The role of customer experience for re-visit and purchase intention: A case study of Amazon | en_US |
| dc.type | Article | en_US |
