IJCF, Cilt 7, Sayı 1, Makale Koleksiyonu
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Öğe The effect of customer relationship marketing in customer retention and customer acquisition(İstanbul Ticaret Üniversitesi, 2021) Sağlam, Mehmet; El Montaser, SoukainaWithout a good marketing team and strategy, any company is bound to fail. To remain competitive and profitable in the market, companies should attract and maintain successful customers. For client relationship marketing, this is definitely finished. Marketing for partnerships is a business philosophy, a strategic orientation that focuses on maintaining and developing existing customers instead of gaining new customers. The goal of this research is to examine the role of marketing customer relationships in customer acquisition and retention of customers. The research is based on a survey. For this research, the study sample was taken by cosmetics customers. Data studies have been performed using frequencies, means and standard deviations. Furthermore, bivariate correlations and multiple regressions are used with inferential statistics. The findings of this study show that consumer marketing relationships are significant and strongly associated with the acquisition and retention of customers. Furthermore, the study shows that trust, commitment, communication and conflict handling have an important effect on the customer’s retention and customer’s acquisition. The practical implications of this study are that organizations should build a better customer retention marketing plan.Öğe The impact of positive psychological capital on organizational cynicism(İstanbul Ticaret Üniversitesi, 2021) Zeineb, Cherni; Gözen, AylinThe concept of Positive Psychological Capital has started to possess an important role in the literature by the beginning of the 1990s, and many researches regarding this field have been conducted heavily throughout the 2000s. Positive psychological capital focuses on identifying people's strengths and their results personally and on an organizational level, and how it contributes to achieving the desired organizational success. As Individuals and organizations determine success/high performance or revenues as goals to be achieved, a lot of intense effort must be made to prepare a suitable environment in order to overcome challenges and problems. Since the 1980s, an approach called "cynicism" developed among an organization’s employees has started to attract attention in the business world. Therefore, the concept of positive psychological capital is thought to be the best alternative to reduce the negative outcomes of cynicism in organizat ions in order to have a healthier work environment for better positive outcomes. In this respect, the aim of this article is to understand how Positive Psychological Capital impacts organizational cynicism throughout reviewing the literature since the 2000s.Öğe The impact of covid-19 on the firms: Results of the thematic survey conducted by cscpa of Istanbul(İstanbul Ticaret Üniversitesi, 2021) Ekren, Nazım; Aykaç Alp, Elçin; Fındıkçı Erdoğan, Mefule; Güner, YelizTraditionally, while economic policymakers do their policy decisions using macroeconomic indicators like the unemployment rate, inflation rate, growth rate etc. and also business activity data collected from national surveys on households and businesses. Above all, the quality of data and information obtained during crisis periods are particularly important in terms of handle the crisis and the policies and precaution to be formed by the economic management to solve the crisis. Identifying the problems of firms that have become vulnerable to the uncertainty that arises with crises will be a roadmap for the policy decision duration of policymakers. In this study, the effects of the Covid-19 pandemic have analysed with the special thematic survey in April 2020 which applied by the Chamber of Sworn-in Certified Public Accountants (CSCPA) of Istanbul. Thus, it was ensured that the problems that occurred during the pandemic period and came back to the agenda were evaluated. Eventually, the impact of the pandemic on the business world has been revealed through the consideration of sworn-in cpa that dominate the financial statements of the firms.Öğe The relationship between financial statements disaggregation and audit fees(İstanbul Ticaret Üniversitesi, 2021) Oskooee, Aydin Asheghi; Marfou, Mohammad; Asl, Mousa BozorgThis paper studies the relationship between financial statements disaggregation and audit fees. Financial statements disaggregation is about detailed disclosure of information and is based on the better quality of finer information. To measure this characteristic, native standards and resources (from Iran) were used. Our method of measurement is based on Chen et al.’s (2015) approach, but with a basis of local resources. Providing more detailed information in the financial statements can affect the auditors’ judgment regarding audit scope, which can affect their demanded fee. The results indicate that there is a significant relationship between financial statements disaggregation and audit fees.Öğe Effect of financial innovation on economic growth: Evidence from African countries(İstanbul Ticaret Üniversitesi, 2021) Yinusa, Olumuyiwa Ganiyu; Olowofela, Olusola Enitan; Yunusa, Lateef Adewale; Folami, Rahmon AbiodunFinancial innovation is a product of technology and the question whether financial innovation spurs economic growth is subject to level of technology in the financial sector of an economy as well as other factors. On this note, this study examines the impact of pr ocess financial innovation on economic growth in some selected African countries. The study used annual panel data obtained from the World Bank Development Indicator comprising of seventeen cross section countries covering the period of fifteen years from 2004 to 2018. Generalized Method of Moment (GMM) was employed to analyze the panel data system. The result shows that financial innovation has significant impact on economic growth of selected countries. Automated Teller Machine (ATM) which is a major measure of our process financial innovation has significant impact on economic growth. Number of Bank branches on the other hand has positive but insignificant impact on the economic growth. Financial innovative products such a domestic bank credit also contributes significantly to the economic growth of African countries. It is therefore recommended that policy makers should encourage establishment of more ATM terminals, increase the number of bank branches and improve the credit to private sector of the economy.Öğe Impact of liquidity on profitability and performance. A case of textile sector of Pakistan(İstanbul Ticaret Üniversitesi, 2021) Sundas, Saira; Butt, MinaamLiquidity and firm performance has been a contentious concern among the finance scholars.Former researches interprets that asset liquidity increases debt level while in some countries firms having more liquidity were less leveraged and were dependant on internal finance.This study reconnoiters the effect of liquidity ratios on profitability and performance of textile sector of Pakistan from 2005 to 2014.Fixed effect panel regression model is applied to scrutinize the impact of liquidity ratios in presence of control variables like firm size and sales growth.Results interpret that current ratio has positive impact on profitability and performance while acid ratio has insignificant effect on the performance but has significant positive effect on profitability during the study period.Öğe Impact of fiscal policy on development financing: Evidence from Nigeria(İstanbul Ticaret Üniversitesi, 2021) Tonade, Mukaila Abiola; Ilo, Bamidele; Olowofela, Olusola EnitanThis study examined the relationship between fiscal policy and development financing in Nigeria and the extent to which the former effects the latter. The study employed public choice framework and the model is estimated with time-series data from 1981 to 2014, using the Johansen estimation technique. The findings revealed that there is a strong positive relationship between fiscal policy and development financing, real GDP per capital, consumer price index and capital expenditure respectively. The results further confirmed that more expenses were incurred funding recurrent than capital and this had taken its toll on development. The study recommended that government should increase revenue base so as to fund capital expenditure in order to achieve sustainable development while it is also necessary to reduce recurrent expenditures and domestic debt.Öğe The role of customer experience for re-visit and purchase intention: A case study of Amazon(İstanbul Ticaret Üniversitesi, 2021) Meriç, Gökhan; Yıldırım, FigenIn this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in ecommerce sites in the example of amazon.com.tr. The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descriptive statistical analysis and regression analysis were performed with the data obtained from 358 participants who answered the questionnaire. As a result of the analysis, it was found that customer experience has significant effects on purchase intention and re-visit intention, as well as purchase intention on re-visit intention.Öğe Operating leverage and firm value of manufacturing firms in Nigeria(İstanbul Ticaret Üniversitesi, 2021) Yinusa, Olumuyiwa Ganiyu; Ariyibi, Mayowa Ebenezer; Yunusa, Lateef Adewale; Olaiya, Kehinde IsiaqThe study examined the impact of Operating leverage on firm value of quoted manufacturing firms in Nigeria. The study selected twentytwo (22) listed (Consumer goods sector) manufacturing firms listed on Nigeria Stock Exchange from 2013-2019.The data used for this study are panel data. The result of this study revealed that DVAS (Variability in sales) has negative insignificant effect on firm value at (?=-1.04, P>0.05). DVPBIT (Variability in profit before interest and tax) has positive insignificant effect on firm value at (?=12.6, P>0.05). OPLE (Operating leverage in asset) has negative significant effect on firm value at (?=-18.95, P<0.05). Based on the findings of the study, it were therefore recommended that; firms would benefit from the quick variability in fixed asset to current asset. (Changes in fixed cost into variable cost influences sales and long-run profit).Öğe Impact of covid-19 on supply chain management(İstanbul Ticaret Üniversitesi, 2021) Ulucan Erkesim, DilekThe competition between companies increases day by day with the change of customer demands and requirements. This competition is no longer between companies, it has started to occur in the networks in which companies are located. At this point, the importance given by companies to activities in their supply chain has increased. Due to the current Covid-19 pandemic, a number of problems have occurred in the supply chain management of companies. Covid-19 drove the whole world into a major crisis. Many sectors have suffered from economic collapse due to the pandemic. Therefore, firms faced with an imbalance between supply and demand. In this context, the aim of the study is to reveal conceptual evaluations about supply chain management and to present how and in what way companies are affected by the Covid- 19 pandemic.Öğe The effect of the employee motivation on the employee performance in banks in Somalia(İstanbul Ticaret Üniversitesi, 2021) Aqil, Abdiaziiz; Karabulut, Ahu Tuğba; Hatipoğlu, Hümeyra NurThe purpose of this study is to examine the effect of employee motivation on the employee performance in banks in Somalia. The article uses a quantitative survey method to empirically analyze the data collected by the questionnaire. The data was collected from 365 employees and managers who work in several Somalian banks in different cities in Somalia. The Employee Motivation Scale developed by Gagné et al. (2010, pp. 641-642) has 12 items and was taken from Zengin (2019, pp. 22-23) and The Job Performance Scale developed by Goodman and Svyantek (1999, p. 261) has 25 items were used in the study. Frequency distribution analysis, reliability analysis, factor analyses, correlation analysis, and regression analysis were applied to the data. According to the results of the analysis, the employee motivation affects the employee performance in banks in Somalia.Öğe The relationship between authentic leadership and entrepreneurship orientation perceptions in exporting companies with different export performances(İstanbul Ticaret Üniversitesi, 2021) İşlek, Ali Emre; İyigün, Necla ÖyküThis study aims to examine the relationship between authentic leadership and entrepreneurship orientation perceptions in exporting companies with increasing and decreasing export performances. Objective data was compiled from Turkish Exporters Assembly (TIM) publications between the years 2013 and 2018 to separate the exporters in the research universe into two separate export performances and the subjective data were collected by using the survey method. The sample comprises 438 mid-to-high-level white-collar employees from 21 companies operating in exporting goods. Confirmatory Factor Analysis (CFA) was used for validity as the theoretical structures of the scales were revealed by the researchers who developed the scales. Then reliability analysis performed and finally the relationship between authentic leadership and entrepreneurship orientation perceptions in exporting companies with different export performances was examined by linear regression analysis. The research findings indicated that there were significant relationships between authentic leadership and the entrepreneurship orientation for the companies with both increasing and decreasing export performances. Considering authentic leadership and entrepreneurship orientation scale averages together, higher averages were observed in the group whose export performance increased. The research findings also show that, when the authentic leadership scale increased, then it causes an increase in entrepreneurship orientation scores for both groups.Öğe Assessing internal audit practice: a case of selectedbureaus in snnprs(İstanbul Ticaret Üniversitesi, 2021) Kenno, Alemayehu TaddeseInternal audit plays a significant role in safeguarding and effective utilization of public resources. This study was conducted to assess the practice of internal audit: A case study of selected bureaus in SNNPRS. The researcher employed descriptive research design. Both simple random and purposive sampling techniques were employed by researcher in order to select 195 professionals in the bureaus. The data collected via structured questionnaire has been analyzed by statistical software, SPSS version 21.0. Accordingly, the result of descriptive statistics showed that, independence and objectivity and quality of internal audit has positive contribution to internal audit practice. The study also found that the major challenges of internal audit in regional sector bureaus are lack of training, sufficient audit facilities, management support, competent audit staff, adequate man power and presence of interference by the higher officials. Based on the findings of the study, the researcher forwarded possible recommendations for bureaus to work on identified results due to fact that they can be taken in to considerations have positive influence in improving internal audit practice of bureaus.Öğe Farmers’ technology adoption decision and use intensity in the agricultural sector: case of Masha District (double hurdle model)(İstanbul Ticaret Üniversitesi, 2021) Chigeto, Amsalu Dachito; Angelo, AlebachewConvinced with the importance of full understanding of the determinants of technology adoption in agricultural sector in planning technology-related policies and programs, this research aimed to critically analyze the determinants of technology adoption as well as the use intensity by small farm households in the study area (Masha District). To achieve the set-out objectives of the study, 6 kebelles were randomly selected from the district and 251 sample households were proportionally and randomly identified from the selected kebeles. The data collected from the sample households have been analyzed using both descriptive as well as inferential analysis. For inferential analysis, the Double Hurdle model was adopted to estimate the technology adoption decision as well as use intensity of small farm households in the study area. Results of the findings show that technology adoption decision was associated with household-specific characteristics such as sex, education, extension and family size which increases the likelihood of technology adoption whereas rigidity with the old technology is highly correlated with the age of the Household head, where old age farmers are not inclined towards new technology. On the other hand, institutional factors such as access to extension service and access to credit facilities have a significant impact where the latter has contributed negatively to the farmers’ decision regarding technology adoption. Besides, the government should engage in awarness creation regarding new technology in the area along with ensuring fair and timely access for those technologies.Öğe Testing the stability of tourism-led growth hypothesis for Ethiopia(İstanbul Ticaret Üniversitesi, 2021) Haile, Minyahil Alemu; Megerssa, Girma DabaTourism-Led Growth (TLG) hypothesis demonstrates the profound contribution of tourism industry to the growth of real income. This study examines the long-term impact of international tourism on economic growth in Ethiopia, using a series of annual data spanning from 1995 to 2018. We contribute to the existing empirical literature on Tourism-Led Growth hypothesis, by adopting the conventional least squares framework and the Engle-Granger cointegration test between tourism receipts, trade openness, expenditures on physical capital, expenditures on tertiary education and economic growth in Ethiopia. The Engle-Granger (1987) tested stable long-term relation between the variables considered. This partly guarantees the TLG hypothesis. However, contrary to the predictions of TLG, we have estimated insignificant impact of tourism receipts on the long-run growth of Ethiopian economy, while challenging trustworthiness of the hypothesis in the context of Ethiopia. Our results revealed that the theory itself is incomplete. Besides, the foreign direct investment and domestic investments in physical capital were found significant contributor of long-run real income growth in Ethiopia. It is recommended that the government of Ethiopia should encourage private sector participation to develop the necessary infrastructures in order to achieve higher room tenancy.Öğe The impact of public education expenditures on graduate unemployment: Cointegration analysis to Ethiopia(İstanbul Ticaret Üniversitesi, 2021) Dachito, Amsalu; Alemu, Minyahil; Alemu, BerhanuUnemployment is amongst most pressing economic challenges the Ethiopian economy has long been experiencing. Though the country succeeded in targeting overall unemployment most recently, graduate unemployment continued trending at higher rates over the years. We examined the impact of government education spending on the rate of graduate unemployment in Ethiopia, using yearly series of data over the periods spanning from 1991to 2019. The results of Augmented Dickey Fuller test revealed difference stationarity for all series of interest; while the suggested order of integration was one. The results of Johnson’s cointegration test indicated the existence of long-run equilibrium relationships among the variables entered the test model. In determining the impacts of inflation rate (CPI), economic growth (RGDP) and public education spending on graduate unemployment, we employed Vector Error Correction Model as it enables us capture the short-run and long-run outputs instantaneously. According to VECM regression results, inflation rate and expenditure on education were found to have significant impact on the long-run growth rate of graduate unemployment. While the inflation rate contributed positively, government expenditure has negative influence on the rate of graduate unemployment towards validating the Keynesian theory of employment. Besides, the impacts of both variables were found to persist in the short-run. Both are estimated significant and consistent in sign in the short-run. However, economic growth was found to have a trivial role in explaining the rate of graduate unemployment in both the short-run and the long-run periods. Moreover, the results of VEC causality analysis revealed a significant unidirectional causality running from economic growth towards public funds available for financing education; but no causality was suggested in reverse. We recommend a drastic measure to advance the education sector through suitable investments in a manner that will help in skills development, productivity enhancement and entrepreneurship growth.