Yeşil ürün tüketimini etkileyen faktörler
Yükleniyor...
Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
İstanbul Ticaret Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Sanayileşmeden dolayı son zamanlarda artan çevre kirliliği ve oluşan çevre tahribatları tüketicilerin çevre konusunda daha duyarlı olmalarını sağlamıştır. Tüketicileri bilinçli olmaya yönlendiren bu durum kullandıkları ürünlerin doğa dostu olmasına dikkat etmeye başlamışlardır. Yeşil Ürün, çevreyi kirletmeyen, doğal kaynakları tüketmeyen ya da en az kullanan, geri dönüştürülebilen, karbon ayak izini azaltan ya da sıfırlayan, azaltılmış ve ya sıfır plastik kullanılmış ürünler anlamına gelmektedir. Çevre bilinci bu şekilde artarken ve tüketicilerde artık çevre dostu ürünler ile ihtiyaç ve isteklerinin karşılanmasını talep ettikleri için Yeşil Pazarlama kavramı ortaya çıkmıştır. Bu kavram 1975 yılında ilk defa Amerikan Pazarlama Birliğinin Çevre ilgili düzenlediği konferansta konuşulmuştur. Bu çalışmada Yeşil ürün nedir?, Yeşil ürün tüketimini etkileyen faktörler ve Dünya’da ki ve Türkiye’de ki durumuna bakılması amaçlanmıştır.
Recently, due to industrialization, the balance of nature has been disrupted due to excessive and misuse of natural resources, and this has caused a number of problems. These environmental destructions have caused consumers to be more sensitive about the environment. This situation has led consumers to be conscious and they have started to pay attention to the environmental friendliness of the products they use. Environmentally friendly Product mean products that do not harm nature, minimize the use of natural resources or use these resources to a minimum, are recyclable, reduce or eliminate carbon footprint, and use reduced or zero plastic. As environmental awareness increases and consumers now demand that their needs and desires be met with environmentally friendly products, the concept of Green Marketing has emerged. This concept was discussed for the first time at the conference in 1975, organized by the American Marketing Association on the Environment. In this study, what is a green product? It is aimed to look at the factors affecting green product consumption and its situation in Turkey and the world. It was analyzed by gender discrimination according to demographic characteristics.
Recently, due to industrialization, the balance of nature has been disrupted due to excessive and misuse of natural resources, and this has caused a number of problems. These environmental destructions have caused consumers to be more sensitive about the environment. This situation has led consumers to be conscious and they have started to pay attention to the environmental friendliness of the products they use. Environmentally friendly Product mean products that do not harm nature, minimize the use of natural resources or use these resources to a minimum, are recyclable, reduce or eliminate carbon footprint, and use reduced or zero plastic. As environmental awareness increases and consumers now demand that their needs and desires be met with environmentally friendly products, the concept of Green Marketing has emerged. This concept was discussed for the first time at the conference in 1975, organized by the American Marketing Association on the Environment. In this study, what is a green product? It is aimed to look at the factors affecting green product consumption and its situation in Turkey and the world. It was analyzed by gender discrimination according to demographic characteristics.
Açıklama
Anahtar Kelimeler
Yeşil Ürün, Yeşil Ürün Tüketimi, Çevre İle Dost Ürün, Green Products, Green Product Consumption, Environmentally Friendly Products
Kaynak
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
2
Sayı
4
Künye
Nayır, C., & Yıldırım, F. (2024). Yeşil Ürün Tüketimini Etkileyen Faktörler. İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi, 2(4), 1-13.
