A consumer behavior research on online shopping: Tam model and Turkish university students example

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dc.contributor.advisorYıldırım, Figen
dc.contributor.authorHepgüler, Gökçe
dc.date.accessioned2024-10-10T18:27:20Z
dc.date.available2024-10-10T18:27:20Z
dc.date.issued2023
dc.departmentEnstitüler, Sosyal Bilimler Enstitüsü, Pazarlama Yönetimi Ana Bilim Dalıen_US
dc.descriptionSosyal Bilimler Enstitüsü, Pazarlama Yönetimi Ana Bilim Dalı, Pazarlama Yönetimi Bilim Dalıen_US
dc.description.abstractOnline shopping, commonly known as e-commerce, is the process of buying goods or services over the internet, which has entered into our lives thanks to the developments in technology. Over the world, there are billions of people who shop online and the forecast upon online shopping is positive in terms of the increase for the following years. Online shopping has changed the buying behavior of the consumers over years and this topic is on the scope of the researchers in order to investigate the factors that has an effect. The aim of this research is to understand the factors that are related to online shopping buying behavior of Turkish university students. The qualitative analysis has been employed as the methodology and the hypothesis used in this research paper are based on Crespo's research (2009) about attitude, perceived usefulness, perceived ease of use, perceived financial risk, perceived social risk, perceived performance risk, perceived psychological risk, perceived time risk and perceived privacy risk. The survey is concluded with the 300 Turkish university student who are currently studying in Turkey. Also, the demographic and educational factors and their relationship with the other factors are examined during the research.en_US
dc.description.abstractOnline shopping, commonly known as e-commerce, is the process of buying goods or services over the internet, which has entered into our lives thanks to the developments in technology. Over the world, there are billions of people who shop online and the forecast upon online shopping is positive in terms of the increase for the following years. Online shopping has changed the buying behavior of the consumers over years and this topic is on the scope of the researchers in order to investigate the factors that has an effect. The aim of this research is to understand the factors that are related to online shopping buying behavior of Turkish university students. The qualitative analysis has been employed as the methodology and the hypothesis used in this research paper are based on Crespo's research (2009) about attitude, perceived usefulness, perceived ease of use, perceived financial risk, perceived social risk, perceived performance risk, perceived psychological risk, perceived time risk and perceived privacy risk. The survey is concluded with the 300 Turkish university student who are currently studying in Turkey. Also, the demographic and educational factors and their relationship with the other factors are examined during the research.en_US
dc.identifier.endpage124en_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://tez.yok.gov.tr/UlusalTezMerkezi/TezGoster?key=a0OMTmEd_3mfOBxT8SiBTG4FdAm2NFBDehUH1RNBlKPs52goGv75r5zMUSY_BWSj
dc.identifier.urihttps://hdl.handle.net/11467/8432
dc.identifier.yoktezid813677en_US
dc.language.isoenen_US
dc.publisherİstanbul Ticaret Üniversitesien_US
dc.relation.publicationcategoryTezen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmz2024_Tezen_US
dc.subjectİşletmeen_US
dc.subjectBusiness Administrationen_US
dc.titleA consumer behavior research on online shopping: Tam model and Turkish university students exampleen_US
dc.title.alternativeOnline alışverişte tüketici davranışları araştırması: Tam modeli ve Türk üniversite öğrencileri örneğien_US
dc.typeMaster Thesisen_US

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