Impact of mall attractiveness on mall patronage intention: the mediatıng effect of mall personality

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dc.contributor.authorÇengel, Özgür
dc.contributor.authorÇakıroğlu, Ilgın
dc.date.accessioned2021-01-20T12:48:48Z
dc.date.available2021-01-20T12:48:48Z
dc.date.issued2020en_US
dc.departmentFakülteler, İşletme Fakültesi, İngilizce İşletme Bölümüen_US
dc.description.abstractThere are many shopping malls operating in recent years. In order to achieve success in a competitive environment, these shopping malls should attract consumers and show their mall personality to differentiate from competition. This can be possible by revealing the attractive features of the mall from the consumer perspective and understanding the consumer behavior. The purpose of this study is to examine the relationships between mall attractiveness, mall personality and mall patronage intention, as well as revealing the mall attractiveness and mall personality factors. In this context, data was collected with face-to-face survey method, from 414 people that visited the Trabzon Forum Mall. Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used to analyze the survey responses from 414 shopping mall patrons. The findings indicate that shopping mall attractiveness has significant positive impact on mall patronage intention and mall personality has a full mediating effect between shopping mall attractiveness and mall patronage intention.en_US
dc.identifier.endpage226en_US
dc.identifier.issue1en_US
dc.identifier.startpage204en_US
dc.identifier.urihttps://hdl.handle.net/11467/4364
dc.identifier.volume6en_US
dc.language.isoenen_US
dc.publisherİstanbul Ticaret Üniversitesien_US
dc.relation.ispartofInternational Journal of Commerce and Financeen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Başka Kurum Yazarıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectShopping Mall Attractivenessen_US
dc.subjectMall Personalityen_US
dc.subjectMall Patronage Intentionen_US
dc.subjectStructural Equation Modelingen_US
dc.titleImpact of mall attractiveness on mall patronage intention: the mediatıng effect of mall personalityen_US
dc.typeArticleen_US

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