A novel social network platform by using E-marketing and evaluating models

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dc.contributor.authorNorouzi, Ali
dc.contributor.authorZaim, Abdül Halim
dc.date.accessioned2020-11-21T15:56:09Z
dc.date.available2020-11-21T15:56:09Z
dc.date.issued2011en_US
dc.departmentİstanbul Ticaret Üniversitesien_US
dc.description2011 International Conference on Computational Aspects of Social Networks, CASoN'11 -- 19 October 2011 through 21 October 2011 -- Salamanca -- 87811en_US
dc.description.abstractSocial networking system is not just for seeking and keeping customers but it has also proven to be a highly effective business tool. On the other hand, E-Tourism marketing and its technology cause the change of power balance between the industries and the service companies by providing better harmony between organizations, practical and easier method of production, less error in input and output data and the increasing accuracy, while causing complexity in programming and editing the approaches. There are many problems in integrated management of social networks. The majority of E-commerce models are based on traditional approaches without considering the electronic revolution of the recent decades. By using the analyze model of SWOT and by recognizing the fundamental properties of international e-tourism marketing, one can present some strategies to find a balance between the environment data and the digital data. In this paper, we propose some recommendations to improve the performance of E-tourism by using SWOT output results. © 2011 IEEE.en_US
dc.identifier.doi10.1109/CASON.2011.6085915en_US
dc.identifier.endpage41en_US
dc.identifier.isbn9781460000000
dc.identifier.scopus2-s2.0-84055193596en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage37en_US
dc.identifier.urihttps://doi.org/10.1109/CASON.2011.6085915
dc.identifier.urihttps://hdl.handle.net/11467/4097
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.relation.ispartofProceedings of the 2011 International Conference on Computational Aspects of Social Networks, CASoN'11en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectE-Businessen_US
dc.subjectE-tourismen_US
dc.subjectICTen_US
dc.subjectMarketingen_US
dc.subjectSWOT modelen_US
dc.titleA novel social network platform by using E-marketing and evaluating modelsen_US
dc.typeConference Objecten_US

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