Strategic excellence in post-digital cosystems: A B2C perspective
| dc.authorid | 21375 | en_US |
| dc.authorid | 192798 | en_US |
| dc.contributor.author | Güçlü Sözer, Edin | |
| dc.contributor.author | Civelek, Mustafa Emre | |
| dc.contributor.author | Çemberci, Murat | |
| dc.date.accessioned | 2018-02-06T09:08:24Z | |
| dc.date.available | 2018-02-06T09:08:24Z | |
| dc.date.issued | 2018 | en_US |
| dc.department | Fakülteler, İşletme Fakültesi, Turizm ve Otel Yöneticiliği Bölümü | en_US |
| dc.description.abstract | Each and every day, enterprises are making business processes more efficient; this is possible because of revolutionary developments in information technologies. At the same time, however, these developments seriously threaten the economic order, reducing the demand for labor as existing jobs are taken over by machines. Developments in information technologies have also introduced more uncertainty in the economic environment. This new economic model is known as the digital economy. “Digitalization” refers to its use of information technology in all business processes. “Digital divides” occur between individuals who use information technologies and those who cannot. A digital divide may occur between countries or between individuals. The criteria for judging the digitalization of countries are internet penetration and speed of internet access; the criteria for assessing the digitalization of individuals are telephone subscription, computer ownership, access to broadband internet, and internet usage time. The basic production of this digital economy is knowledge. The relative weight of the production factors of classical economic theory has changed. The importance of knowledge and entrepreneurship has increased, while the importance of labor and capital is decreasing. Unemployment is rising in an unstoppable way, from the persistent loss of employment for production, and the conversion of laborto consumptionis becoming increasingly difficult. Individuals who use technology effectively in the digital economy have relatively higher incomes than those in more labor-intensive sectors. The digital divide becomes an increasingly important issue as the share of electronic commerce increases in proportion to the total volume of trade. E-commerce is, in fact, the most important driving force of the digital economy, This book deals with the new concepts determining the future path of e-commerce and aims at providing a new perspective to the field. | en_US |
| dc.description.tableofcontents | Contents-- Preface . . . . . . . . . . . . . . . . . 3-- Contents . . . . . . . . . . . . . . . . . 5-- About the Authors . . . . . . . . . . . . . . 7-- 1. Introduction . . . . . . . . . . . . . . . 9-- 2. Evolution of Digitalization . . . . . . . . . . 11-- 2.1. Development of Information Technology . . . . 11-- 2.2. Development of Internet . . . . . . . . . 13-- 2.3. Emergence of New Ecosocial System . . . . . 17-- 2.4. Industry 4.0 . . . . . . . . . . . . . 25-- 2.4.1. Development of the Concept . . . . . . 26-- 2.4.2. What is Industry 4.0? . . . . . . . . 29-- 2.4.3. Digitalization Technology in Industry 4.0 . . 32-- 2.4.4. Industry 4.0 and its Consequences for-- the World of Work . . . . . . . . . . . 35-- 2.5. Technologistics . . . . . . . . . . . . 39-- 3. Dynamics of the Internet Age . . . . . . . . . 41-- 4. Basic Electronic Business Models . . . . . . . 54-- 4.1. e-Business . . . . . . . . . . . . . 54-- 4.2. e-Commerce . . . . . . . . . . . . . 60-- 4.2.1. B2B . . . . . . . . . . . . . . 64-- 4.2.2. B2C . . . . . . . . . . . . . . 67-- 4.2.3. C2C . . . . . . . . . . . . . . 69-- 5. Management of B2C Web Sites . . . . . . . . . 71-- 6. Post-Digital EcoSystems . . . . . . . . . . 76-- 6.1. Transformational Innovation . . . . . . . 78-- 6.2. Neo-Customers . . . . . . . . . . . . 78-- 6.3. Social Interaction . . . . . . . . . . . 79-- 7. Strategies in Post-Digital Ecosystems . . . . . . . 80-- 7.1. First Strategy: Unique Customer Experience Design 80-- 7.1.1. Strategic Customer Experience Layer . . . . 80-- 7.1.1.1. Organizational Culture . . . . . . . 81-- 7.1.1.2. Customer Insight System . . . . . . 82-- 7.1.1.3. Customer Oriented Organization . . . . 83-- 7.1.2. Tactical Customer Experience Layer . . . . 84-- 7.1.2.1. Expression . . . . . . . . . . . 84-- 7.1.2.2. Touch . . . . . . . . . . . . . 85-- 7.1.2.3. Feeling . . . . . . . . . . . . 86-- 7.1.2.4. Realization . . . . . . . . . . 86-- 7.1.2.5. Embracing . . . . . . . . . . . 87-- 7.2. Second Strategy: Customer Journey Engineering . 87-- 7.2.1. The Transformation of Marketing Eco-System-- from Vertical to Horizontal . . . . . . . . . 88-- 7.2.1.1. Customers as the Innovation and Product-- Development Partners . . . . . . . . . . 88-- 7.2.1.2. Customers as New Media Channel . . . 89-- 7.2.1.3. Customers as Reference Sources . . . . 89-- 7.2.2. The Focusing on Architecture of Customer-- Journey for Success . . . . . . . . . . . 90-- 7.2.2.1. Customers as the Most Valuable Assets of-- Organizations . . . . . . . . . . . . 90-- 7.2.2.2. Customers as Building Blocks of-- Total Experience . . . . . . . . . . . . 91-- 7.2.2.3. Early Warning System for Uninterrupted-- Customer Journey . . . . . . . . . . . 93-- 7.2.2.4. Targeting of Social Depth at the End-- of the Customer Journey . . . . . . . . . 94-- 8. Conclusion . . . . . . . . . . . . . . . 95-- Bibliography . . . . . . . . . . . . . . . 97 | en_US |
| dc.identifier.citation | Sözer, Edin Güçlü; Civelek, Mustafa Emre; and Çemberci, Murat, "Strategic Excellence in Post-Digital Ecosystems: A B2C Perspective" (2018). Zea E-Books. 62. | en_US |
| dc.identifier.doi | 10.13014/K2TT4P4C | en_US |
| dc.identifier.isbn | 9781609621254 | |
| dc.identifier.uri | http://digitalcommons.unl.edu/zeabook/ | |
| dc.identifier.uri | https://hdl.handle.net/11467/1790 | |
| dc.identifier.uri | https://doi.org/10.13014/K2TT4P4C | |
| dc.language.iso | en | en_US |
| dc.publisher | Zea E-Books | en_US |
| dc.relation.publicationcategory | Kitap - Uluslararası | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Strategic Excellence in Post-Digital Ecosystems | en_US |
| dc.subject | Digital Ecosystems | en_US |
| dc.title | Strategic excellence in post-digital cosystems: A B2C perspective | en_US |
| dc.type | Book | en_US |
