The probiotic market in Turkey

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dc.authorid0000-0002-7295-5733en_US
dc.authorid0000-0002-6837-9649en_US
dc.contributor.authorBozkurt, Arzan Dilek
dc.contributor.authorTümbek Tekeoğlu, Aşkım Nurdan
dc.date.accessioned2024-05-16T09:03:16Z
dc.date.available2024-05-16T09:03:16Z
dc.date.issued2023en_US
dc.departmentFakülteler, İşletme Fakültesi, Lojistik Yönetimi Bölümüen_US
dc.description.abstractMany of today's health-focused initiatives are centred around the gut microbiome. A healthy gut microbiome has been proven to aid in the healthy functioning of the digestive system, strengthen the immune system, and maintain overall body health. Therefore, the development and use of microbiotic products are increasing rapidly, and Turkey has become an important market in this area. In order to define the dynamics of this market, determine its growth potential, and make predictions about the future of the sector, an in-depth case study was conducted based on an interview with industry cognoscenti Haydar Yılmaz. During the interview, topics such as the history and current state of the industry, growth potential, market trends, consumer behaviour, regulations, and competition were discussed. In addition, detailed information was gathered on the product ranges, production processes, and R&D activities of companies operating in the sector. This information provided an important resource for understanding the industry's current state and identifying future growth opportunities. In the study, the data obtained were analyzed using the narrative analysis method. As the importance of healthy ageing and gut health continues to grow, microbiome and probiotic products are expected to be used more in marketing strategies. The microbiota strategy can help companies prepare for the effects of the microbiome in both the short and long term.en_US
dc.identifier.endpage216en_US
dc.identifier.issue1en_US
dc.identifier.startpage188en_US
dc.identifier.urihttps://hdl.handle.net/11467/7268
dc.identifier.volume9en_US
dc.language.isoenen_US
dc.publisherIstanbul Commerce Universityen_US
dc.relation.ispartofInternational Journal of Commerce and Financeen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMicrobiome, Microbiota, Functional Food, Probiotic Market in Turkeyen_US
dc.titleThe probiotic market in Turkeyen_US
dc.typeArticleen_US

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