İşletmelerde dijital dönüşüm süreçlerinin stratejik yönetimi: Bir alan araştırması
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Date
2022
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İstanbul Ticaret Üniversitesi
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info:eu-repo/semantics/openAccess
Abstract
Araştırma ile işletmelerde dijital dönüşüm sürecinin doğru yönetilebilmesi için stratejik yönetim çerçevesi oluşturulması hedeflenmektedir. Araştırmada yöntem olarak kolayda örnekleme kullanılmıştır. Bu kapsamda dijital iş stratejisi ve alt boyutları olan müşteri deneyimi, operasyonel süreçler ve iş modeli ile dijital dönüşüm arasındaki ilişki incelenmiştir. Veri analizleri için istatistik programı kullanılmıştır. Google Forms'ta tasarlanan online anket yöntemi 300 kişiye gönderilmiş olup 100 katılımcıdan geri dönüş alınmıştır. Araştırma sonucunda dijital iş stratejisinin dijital dönüşümü anlamlı, pozitif bir şekilde etkilediği ve aralarında güçlü bir ilişki olduğu saptanmıştır. Dijital iş stratejisi alt boyutları olan müşteri deneyimi, operasyonel süreçler ve iş modeli ile dijital dönüşüm arasında pozitif bir ilişki olduğu, kadın ve erkek çalışanlar için dijital iş stratejisi ve dijital dönüşümün anlamlı bir farklılık göstermediği saptanmıştır. Dijital dönüşüm ve stratejik yönetim üzerine çalışmalar yapılmasına karşın farklı bir stratejik yönetim çerçevesi önerisi sunulmuş olup dijital dönüşüm ile arasındaki ilişki incelenerek literatüre katkı sağlayabilecek sonuçlara ulaşılması, araştırmanın özgün değerini oluşturmaktadır.
With the research, it is aimed to create a strategic management framework for the correct management of the digital transformation process in businesses. Convenience sampling was used as a method in the research. In this context, the relationship between digital business strategy and its sub-dimensions, customer experience, operational processes and business model, and digital transformation has been examined. Statistics program was used for data analysis. The online survey method designed in Google Forms was sent to 300 people and feedback was received from 100 participants. As a result of the research, it has been determined that digital business strategy affects digital transformation in a meaningful and positive way and there is a strong relationship between them. It has been determined that there is a positive relationship between digital business strategy sub-dimensions, customer experience, operational processes and business model, and digital transformation, while digital business strategy and digital transformation do not show a significant difference for male and female employees. Despite the studies on digital transformation and strategic management, a different strategic management framework has been proposed, and the relationship between digital transformation and digital transformation and reaching results that can contribute to the literature constitute the original value of the research.
With the research, it is aimed to create a strategic management framework for the correct management of the digital transformation process in businesses. Convenience sampling was used as a method in the research. In this context, the relationship between digital business strategy and its sub-dimensions, customer experience, operational processes and business model, and digital transformation has been examined. Statistics program was used for data analysis. The online survey method designed in Google Forms was sent to 300 people and feedback was received from 100 participants. As a result of the research, it has been determined that digital business strategy affects digital transformation in a meaningful and positive way and there is a strong relationship between them. It has been determined that there is a positive relationship between digital business strategy sub-dimensions, customer experience, operational processes and business model, and digital transformation, while digital business strategy and digital transformation do not show a significant difference for male and female employees. Despite the studies on digital transformation and strategic management, a different strategic management framework has been proposed, and the relationship between digital transformation and digital transformation and reaching results that can contribute to the literature constitute the original value of the research.
Description
Sosyal Bilimler Enstitüsü, İşletme Ana Bilim Dalı, İşletme Bilim Dalı
Keywords
İşletme, Business Administration
