Bireysel farklılıkların sosyal sermaye oluşumuna etkisi: facebook ve linkedin kullanıcıları üzerine karşılaştırmalı bir analiz
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Dosyalar
Tarih
2017
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
İstanbul Ticaret Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Günümüzde bilgi en etkin sermaye türlerinden biri olarak, sosyal ağlar aracılığıyla katlanarak gelişmekte ve süratli bir şekilde yayılmaktadır. Bu araştırmada sosyal ağlar içerisinde geniş bir kitleye sahip Facebook ve LinkedIn kullanıcılarının iletişim düzeyleri ve sosyal sermaye oluşumuna etkileri araştırılmaktadır. Araştırmanın temel amacı, günümüzde yaygın olarak kullanılan bireysel sosyal ağ sitesi olan Facebook ve profesyoneller arası iletişim ağı olarak kabul edilen LinkedIn’i aktif olarak kullanan bireylerin, beş faktör kişilik modellerinden hareketle psikolojik ve sosyal tutumların sosyal sermaye oluşundaki etkilerini incelemektir. Burada önemli olan nokta sosyal sermayeye etki eden unsurların belirlenmesidir. Bu amaçla sermaye oluşumunu etkileyen kişilik farklılıkları, değer ve tutumların ölçülmesi gerekmektedir. Bu çalışmada sosyal sermaye oluşumunda temel göstergeler olarak kabul edilen güven ve sosyal ağları, kullanıcı açısından duygu-kişilik özellikleri, sosyal ve profesyonel sosyal ağ kullanım düzeyindeki farklılıkları araştırılacaktır. Araştırmada tespit edilen demografik faktörlerle sosyal medya kullanımı arasındaki farklılıklar incelenmiş ve bulgular bölümünde detaylı bir şekilde ele alınmıştır. Bu çalışma özellikle, sosyal ağlar ve sosyal sermaye konusundaki doğrudan ilişkiyi uluslararası bir perspektiften açıklaması bakımından literatürde yer alan eksikliği en azından başlangıç aşamasında doldurmak ve gerek Türkiye’de gerekse de dünyada yapılacak bu konudaki diğer çalışmalara ışık tutmayı hedeflemektedir.
Communication phenomena has gained a new dimension independent from speed and distance following the immense development of internet and media tools today. Knowledge, as one of the most effective capital types, has increased and developed through social networks and spread rapidly. This study examines communication levels of the users of Facebook and LinkedIn, which have the most majority among other social networks, and their impacts upon the formation of social capital. When considered the popularity of online social networks, in particular, Facebook and so on, in recent years and having billion user have attracted researchers’’ interest toward social network analysis and related issues. Web-based social networks offer easy access and many connectivity options. Social networks between members of different social groups in the absence of common values are being determined must move very fast and is in constant change. There is a lot of research about whether a common approach or understanding of the attitudes and behaviors of individuals involved in a social network is possible after the relationship. The main purpose of the study is to examine the effects of psychological and social attitudes of the today widely used social and Professional network users on the formation of social capitals, using the five-factor model of personality. Therefore, the sample group constitutes the majority of students in the social capital formation and the effects of individual differences and personality characteristics were examined academics. The important point is to specify the factors affecting social capital. Within social platforms, social networks have gained tremendous economic power, despite the lack of direct trade features. Therefore, individual differences, values and attitudes should be evaluated. In this study, the basic notions that have been frequently spotted in the formation of social capital such as trust, emotion-individual traits and the difference in the use of the social and Professional network were investigated. The relation between demographic factors and social media use were examined in detail and results were discussed. In order to establish the connection between personality traits and social capital formation in the study, the two main elements of social capital are trust and social network dimension, the level of openness to personality and development and the openness dimension of personality extrinsic and developmental and gender, education, occupation, age and social network usage variables checked. Hypotheses were evaluated and suggestions were made. This study aims to shed light to the further research that can be carried out in Turkey context by focusing on the research gap in the research literature on the direct relation between social networks and social capital.
Communication phenomena has gained a new dimension independent from speed and distance following the immense development of internet and media tools today. Knowledge, as one of the most effective capital types, has increased and developed through social networks and spread rapidly. This study examines communication levels of the users of Facebook and LinkedIn, which have the most majority among other social networks, and their impacts upon the formation of social capital. When considered the popularity of online social networks, in particular, Facebook and so on, in recent years and having billion user have attracted researchers’’ interest toward social network analysis and related issues. Web-based social networks offer easy access and many connectivity options. Social networks between members of different social groups in the absence of common values are being determined must move very fast and is in constant change. There is a lot of research about whether a common approach or understanding of the attitudes and behaviors of individuals involved in a social network is possible after the relationship. The main purpose of the study is to examine the effects of psychological and social attitudes of the today widely used social and Professional network users on the formation of social capitals, using the five-factor model of personality. Therefore, the sample group constitutes the majority of students in the social capital formation and the effects of individual differences and personality characteristics were examined academics. The important point is to specify the factors affecting social capital. Within social platforms, social networks have gained tremendous economic power, despite the lack of direct trade features. Therefore, individual differences, values and attitudes should be evaluated. In this study, the basic notions that have been frequently spotted in the formation of social capital such as trust, emotion-individual traits and the difference in the use of the social and Professional network were investigated. The relation between demographic factors and social media use were examined in detail and results were discussed. In order to establish the connection between personality traits and social capital formation in the study, the two main elements of social capital are trust and social network dimension, the level of openness to personality and development and the openness dimension of personality extrinsic and developmental and gender, education, occupation, age and social network usage variables checked. Hypotheses were evaluated and suggestions were made. This study aims to shed light to the further research that can be carried out in Turkey context by focusing on the research gap in the research literature on the direct relation between social networks and social capital.
Açıklama
Anahtar Kelimeler
Sosyal Sermaye, Sosyal Ağlar, Kişilik, Sosyal Ağ Analizleri, Social Capital, Social Networking, Personality, Social Network Analysis
Kaynak
Intermedia Uluslararası Hakemli İletişim Bilimleri E-Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
4
Sayı
6
