Kurumlar için krizin önemi ve halkla ilişkiler kurumlarının kriz iletişimindeki rolü
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Tarih
2024
Yazarlar
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Yayıncı
İstanbul Ticaret Üniversitesi İletişim Fakültesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Bu araştırmada kurumlar için zor bir süreç olan kriz zamanlarının kurumlar üzerindeki etkisi araştırılırken, kriz süreçlerini bir bütün olarak değerlendirmek için kriz yönetimi sürecinin öncesi, sırası ve sonrasında yapılması gerekenler ele alınmıştır. Çalışmada doğru bilgiye ulaşmak için öncelikle literatür taraması yapılıp nitel araştırma yöntemlerinden derinlemesine mülakat tekniği kullanılmıştır. Mülakatlar kurumların kriz sürecinde destek aldıkları ve İletişim Danışmanlığı Şirketleri Derneği (İDA) üyesi olan dört halkla ilişkiler ajansının yetkilisi ile yapılmıştır. Araştırmada kurumlar için zor bir süreç olan kriz zamanlarında yapılması gerekenler sıralayıp bu süreçte kurumlara destek olan halkla ilişkiler ajanslarının süreçteki katkısı uzman görüşleriyle desteklenmektedir. Görüşmelerde ajans yetkililerine yöneltilen beş soru ile kriz sürecinde kurumlara nasıl destek verdikleri ele alınmıştır. Her katılımcıya aynı soru yöneltilmiş ve alınan cevaplarda; kriz olmadan kriz ekibinin belirlenmesinin, bu ekipte uzman kişilerin yer almasının ve bu kişilere eğitimler verilerek kriz anında nasıl davranacaklarının örgütlenmesinin kriz anındaki önemi vurgulanmıştır. Kurumlar için yıkıcı etkileri olabilen krizlerin kurum itibarına etkisi de ele alınarak itibarı korumak için yapılabilecek çalışmalara değinilmiştir. Araştırmada gelişen teknolojiyle birlikte, kriz anlarında kurumların en korktuğu mecralardan biri olan sosyal medya kanallarının önemine de değinilerek bu kanalların kriz anındaki etkisine yer verilmiştir.
In this research, the impact of crisis, which is a difficult process for institutions, on institutions is investigated and what needs to be done before, during and after the crisis management process in order to evaluate the crisis processes as a whole is discussed. In order to obtain accurate information for the study, firstly a literature review was conducted and in-depth interview technique as one of the qualitative research methods was used. Interviews were conducted with the officials of four public relations agencies from which the institutions received support during the crisis and who are members of the Communication Consultancy Companies Association (IDA). In the research, the contribution of public relations agencies that support institutions in this process by listing the things to be done in crisis, which is a difficult process for institutions, is supported by expert opinions. These five questions that were asked to the authorities within the interviews discussed how public relations agencies supported the institutions during the crisis. The same question was asked to each participant and the answers received were; The importance of determining the crisis team before a crisis occurs, including experts in this team, and providing training to these people and organizing how they will behave in the event of a crisis is emphasized. The impact of crises, which can have devastating effects on institutions, on corporate reputation is also discussed and the work that can be done to protect their reputation is mentioned. In the research, with the developing technology, the importance of social media channels, which is one of the most feared channels of institutions in times of crisis, is also mentioned and the impact of these channels during the crisis is included.
In this research, the impact of crisis, which is a difficult process for institutions, on institutions is investigated and what needs to be done before, during and after the crisis management process in order to evaluate the crisis processes as a whole is discussed. In order to obtain accurate information for the study, firstly a literature review was conducted and in-depth interview technique as one of the qualitative research methods was used. Interviews were conducted with the officials of four public relations agencies from which the institutions received support during the crisis and who are members of the Communication Consultancy Companies Association (IDA). In the research, the contribution of public relations agencies that support institutions in this process by listing the things to be done in crisis, which is a difficult process for institutions, is supported by expert opinions. These five questions that were asked to the authorities within the interviews discussed how public relations agencies supported the institutions during the crisis. The same question was asked to each participant and the answers received were; The importance of determining the crisis team before a crisis occurs, including experts in this team, and providing training to these people and organizing how they will behave in the event of a crisis is emphasized. The impact of crises, which can have devastating effects on institutions, on corporate reputation is also discussed and the work that can be done to protect their reputation is mentioned. In the research, with the developing technology, the importance of social media channels, which is one of the most feared channels of institutions in times of crisis, is also mentioned and the impact of these channels during the crisis is included.
Açıklama
Anahtar Kelimeler
Kriz, Kriz Yönetimi, Kriz Yönetimi Ekibi, Halkla İlişkiler Ajansları, Crisis, Crisis Management, Crisis Management Team, Public Relations Agencies
Kaynak
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
7
Sayı
1
