Enhancement of micro small medium businesses in the Gambia through digitalization: investigating youth entrepreneurs perception, use and inhibitors of e-commerce technology

Basit Öğe Kaydı
dc.contributor.advisorErtemel, Adnan Veysel
dc.contributor.authorAwe, Ya Neneh
dc.date.accessioned2022-11-01T16:41:02Z
dc.date.available2022-11-01T16:41:02Z
dc.date.issued2021
dc.departmentEnstitüler, Sosyal Bilimler Enstitüsü, İşletme Ana Bilim Dalıen_US
dc.descriptionTez (Yüksek Lisans) -- İstanbul Ticaret Üniversitesi -- Kaynakça var.en_US
dc.description.abstractABSTRACT SMEs and e-commerce have been widely researched on due to their contribution in many aspects of development; however research in Africa is limited thus this paper aims to explore the factors that influence youth entrepreneurs in The Gambia to adopt this technology and how they perceive prospective benefits when it is adopted. Another aim is to assess their level of e-commerce adoption and to find out the factors that hinder the adoption process. A research model was developed based on Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB) and Diffusion of Innovation Theory (DIT). The study objectives were achieved through a cross-sectional survey design and primary data was collected through self-administered online questionnaire from 153 youth entrepreneurs and IBM SPSS 22 was used to analyze the data. The results indicate that out of the 7 proposed independent variables, perceive benefits and perceive barriers have a positive correlation to adoption, perceive behavioral control was also found to positively influence e-commerce adoption while attitude, perceive usefulness, relative advantage and compatibility were not found to be significant. Finally the adoption level of e-commerce by the youth entrepreneurs was found to be moderate. Keywords: MSMEs, digitalization, e-commerce adoption, youth entrepreneurs, The Gambia. ÖZET KOBİ'ler ve e-ticaret, kalkınmanın birçok yönüne katkılarından dolayı kapsamlı bir şekilde araştırılmıştır; ancak, Afrika'daki araştırmalar sınırlıdır, bu nedenle bu makalenin amacı, Gambiya'daki genç girişimcileri bu teknolojiyi benimsemeye teşvik eden faktörleri ve benimsendiğinde olası faydaları nasıl algıladıklarını araştırmaktır. Diğer bir amaç ise eticaretin benimsenme düzeylerini değerlendirmek ve bu süreci engelleyen faktörleri bulmaktır. Teknoloji Kabul Modeli (TAM), Planlı Davranış Teorisi (TPB) ve Yenilik Yayılım Teorisi (DIT) temel alınarak bir araştırma modeli geliştirilmiştir. Çalışma hedeflerine kesitsel bir anket tasarımı ile ulaşıldı ve 153 genç girişimciden kendi kendine uygulanan bir çevrimiçi anket aracılığıyla birincil veriler toplandı ve verileri analiz etmek için IBM SPSS 22 kullanıldı. Sonuçlar, önerilen 7 bağımsız değişkenden algılanan faydaların ve engellerin benimseme ile pozitif olarak ilişkili olduğunu, algılanan davranışsal kontrolün de e-ticaretin benimsenmesini olumlu etkilediğini, ancak tutum, algılanan fayda, göreceli avantaj ve uygunluğun olmadığını göstermektedir. Son olarak, genç girişimcilerin e-ticareti benimseme düzeyi orta düzeyde bulunmuştur. Anahtar kelimeler: dijitalleşme, e-ticaretin benimsenmesi, genç girişimciler, The Gambia. Table of Contents Abstract. iv Özet…………………………………………………………………………………………. v Acknowledgement . vi List Of Tables . xii List Of Figures. xiii List Of Abbreviations And Acronyms. xv 1. INTRODUCTION . 1 1. 1 Introduction . 1 1. 2 Background of the study . 1 1. 3 Purpose of the study . 3 1. 4 Objectives of the study. 3 1. 5 Research Questions. 4 1. 6 Significance and justification of the study . 4 1. 7 Definition of Terms. 4 1. 8 Organization of the paper. 5 2. LITERATURE REVIEW . 6 2. 1 Introduction . 6 2. 2 History and Concept of Digitalization . 6 2. 2. 1 Impact of Digitalization on Organizations/ Businesses. 7 2. 3 Micro Small Medium Enterprises (MSME). 8 2. 3. 1 MSMES and ICT: . 9 2. 3. 2 Advantages of ICT Adoption. 9 2. 4 E-commerce Technology . 12 2. 4. 1 Difference between e-business, e-commerce and e-tailing. 14 2. 4. 2 Brief History of E-commerce. 14 2. 4. 3 Classification of E-commerce. 15 2. 4. 4 E-commerce based on nature of transaction . 16 2. 4. 5 E-commerce Based on Parties Involved . 16 2. 4. 6 B2C E-commerce Based on Business Models. 17 2. 5 Basic Terminologies Related to Present E-commerce . 18 2. 5. 1 E-commerce Organization . 18 2. 5. 2 Cyberspace. 18 2. 5. 3 Social Media Commerce. 18 2. 5. 4 E-Marketplaces. 19 2. 6 Benefits of E-commerce. 19 2. 7 Factors Hindering the Adoption of E-commerce . 21 2. 8 Digitalization in The Gambia. 23 2. 9 Chapter Summary. 23 3. THEORIES RELATED TO TECHNOLOGY ACCEPTANCE. 25 3. 1 Introduction . 25 3. 2 Diffusion of Innovation (DIT). 25 3. 3 Theory of Reasoned Action (TRA). 29 3. 4 Theory of Planned Behavior (TPB) . 30 3. 5 Technology Acceptance Model (TAM). 32 3. 6 Unified Theory of Acceptance and Use of Technology (UTAUT) . 35 3. 7 Chapter Summary. 38 4. RESEARCH METHODOLOGY. 40 4. 1 Introduction . 40 4. 2 Research Design. 40 4. 2. 1 Data collection process. 40 4. 2. 2 Population and sample . 41 4. 2. 3 Sample size determination . 41 4. 2. 4 Data collection instruments. 42 4. 2. 5 Validity and reliability of scales. 43 4. 2. 6 Validity . 44 4. 2. 7 Reliability. 44 4. 2. 8 Data Analysis method. 45 4. 2. 9 Ethical consideration. 45 4. 2. 10 Chapter summary. 46 5. DATA ANALYSIS, FINDINGS AND DISCUSSION. 47 5. 1 Introduction . 47 5. 2 Demographic information of participants. 47 5. 2. 1 Age. 47 5. 2. 2 Gender. 48 5. 2. 3 Level of education. 48 5. 2. 4 Years of experience as an entrepreneur . 49 5. 2. 5 Number of employees. 49 5. 2. 6 Business Sector. 50 5. 2. 7 Types of Business. 50 5. 2. 8 Type of business ownership. 52 5. 2. 9 Reason for use of e-commerce/ Use of E-commerce Technologies:. 52 5. 2. 10 E-commerce technologies available to business. 54 5. 3 Perceived Benefits and perceive Barriers of E-commerce. 55 5. 4 Frequency distribution of e-commerce perceive benefits. 56 5. 4. 1 E-commerce would lead to increase in productivity. 56 5. 4. 2 E-commerce has great potential for reducing business correspondence costs . 57 5. 4. 3 E-commerce helps to expand business reach. 57 5. 4. 4 E-commerce reduces cost through web based purchasing. 58 5. 4. 5 E-commerce improve information exchange with customers and suppliers . 59 5. 4. 6 E-commerce increases customer loyalty. 59 5. 4. 7 E-commerce gives easier access to international market. 60 5. 4. 8 E-commerce facilitate new ways of organizing and managing business. 61 5. 4. 9 Correlation of perceived benefits. 61 5. 5 Factors affecting the adoption of e-commerce (e-commerce Inhibitors). 62 5. 6 Frequency distribution of e-commerce perceive Barriers. 63 5. 6. 1 I am not aware of the perceived benefits of e-commerce. . 63 5. 6. 2 E-commerce use is too low among customers. 64 5. 6. 3 E-commerce use is too low among suppliers. 64 5. 6. 4 The cost of internet is high. 65 5. 6. 5 I have concerns about security in making financial transactions online. 66 5. 6. 6 I do not have adequate technological resources to use e-commerce. . 66 5. 6. 7 The cost to implement e-commerce is high. . 67 5. 6. 8 Correlation of e-commerce inhibitors. 68 5. 7 Technology Acceptance / e-commerce perceive variables analysis . 68 5. 7. 1 Regression Analysis. 69 5. 8 E-commerce adoption level. 70 5. 9 Summary of the chapter . 71 6. CONCLUSION, RECOMMENDATIONs AND LIMITATIONS . 75 6. 1 Introduction . 75 6. 2 Conclusion. 75 6. 3 Recommendations. 77 6. 4 Limitations of the study. 77 References. 79 APPENDICES . 86en_US
dc.identifier.endpage97en_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://katalog.ticaret.edu.tr/e-kaynak/tez/89634.pdf
dc.identifier.urihttps://hdl.handle.net/11467/5754
dc.identifier.yoktezid684658en_US
dc.institutionauthorAwe, Ya Neneh
dc.language.isoenen_US
dc.publisherİstanbul Ticaret Üniversitesien_US
dc.relation.publicationcategoryTezen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleEnhancement of micro small medium businesses in the Gambia through digitalization: investigating youth entrepreneurs perception, use and inhibitors of e-commerce technologyen_US
dc.typeMaster Thesisen_US

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
İsim:
89634.pdf
Boyut:
2.15 MB
Biçim:
Adobe Portable Document Format
Açıklama:
İndir

Koleksiyon

Sosyal Bilimler Enstitüsü Tez Koleksiyonu