Examination of the effect of consumer comments on e-commerce sites on continuance intention to online shopping within the scope of social exchange theory

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dc.contributor.authorHabiboğlu, Özge
dc.contributor.authorÇelik, Zübeyir
dc.contributor.authorSağlam, Mehmet
dc.date.accessioned2024-04-22T12:35:44Z
dc.date.available2024-04-22T12:35:44Z
dc.date.issued2024en_US
dc.departmentFakülteler, İşletme Fakültesi, İşletme Bölümüen_US
dc.description.abstractThe present study examines the importance of consumer comments for continuance intention on the e-commerce sites they shop at based on social exchange theory (SET). In the conceptual model, the effect of consumer comments on continuance intention to shop online on the e-commerce site was investigated within the framework of sense of self-worth, reputation, reciprocity, propensity to trust, and satisfaction. A total of 226 valid questionnaires were collected from participants. SPSS 25 and Process Macro 4.0 were used for data analysis. The findings from this study show that consumers' sense of self-worth affects reputation and reciprocity. These concepts affect shopping satisfaction on the e-commerce site, and satisfaction positively affects the continued intention to shop online on the e-commerce site. Also, the moderating role of propensity to trust in this relationship is not significant. As a result of the study, the findings were discussed, and theoretical and practical implications and future work directions were included.en_US
dc.identifier.doi10.1504/IJEB.2024.137684en_US
dc.identifier.endpage180en_US
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85189505501en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage156en_US
dc.identifier.urihttps://hdl.handle.net/11467/7251
dc.identifier.urihttps://doi.org/10.1504/IJEB.2024.137684
dc.identifier.volume19en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherInderscience Publishersen_US
dc.relation.ispartofInternational Journal of Electronic Businessen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/restrictedAccessen_US
dc.subjectconsumer comments, social exchange theory, SET, e-commerce, electronic commerce, online shopping, continuance intentionen_US
dc.titleExamination of the effect of consumer comments on e-commerce sites on continuance intention to online shopping within the scope of social exchange theoryen_US
dc.typeArticleen_US

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