Experience marketing at retail environments

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dc.contributor.authorÖymen Kale, Gözde
dc.contributor.authorUlusoy, Ebru
dc.date.accessioned2020-11-21T15:56:38Z
dc.date.available2020-11-21T15:56:38Z
dc.date.issued2014en_US
dc.departmentİstanbul Ticaret Üniversitesien_US
dc.description.abstractThe economy in which consumers live today is considered the experience economy. One of the industries that is growing in this economy is the entertainment industry. Additionally, this industry is not only limited to conventional entertainment contexts today. For instance, many retail contexts have started to operate according to the rules of this industry. Today, the entertainment value that consumers construct within and derive from the market is highly dependent on the experiences they find in retail contexts. Entertaining experiences play the focal role in most retail contexts due to the high level of positive managerial outcomes, such as economic value. Therefore, there is a growing need to understand the phenomenon of commercial experiences that provide entertainment and their role in various retail environments in different cultures. This conceptual chapter aims to understand how successful retailers utilize experience marketing to attract more consumers. © 2014 by IGI Global. All rights reserved.en_US
dc.identifier.doi10.4018/978-1-4666-6190-5.ch018en_US
dc.identifier.endpage331en_US
dc.identifier.isbn9781466661912
dc.identifier.isbn1466661909
dc.identifier.isbn9781466661905
dc.identifier.scopus2-s2.0-84945999580en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage314en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-6190-5.ch018
dc.identifier.urihttps://hdl.handle.net/11467/4161
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofHandbook of Research on the Impact of Culture and Society on the Entertainment Industryen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleExperience marketing at retail environmentsen_US
dc.typeBook Chapteren_US

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