The formation of green buying strategy on the scope of consumer decision making behavior

Basit Öğe Kaydı
dc.contributor.authorÖztek, M. Yaman
dc.contributor.authorÇengel, Özgür
dc.date.accessioned2020-11-21T15:55:28Z
dc.date.available2020-11-21T15:55:28Z
dc.date.issued2013en_US
dc.departmentİstanbul Ticaret Üniversitesien_US
dc.description.abstractAs the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has in creased the attention of many academicians and practitioners as an emerging strategy. In literature, green buying is also titled as environmental consumerism and defined as purchasing and consuming products that are benign toward the environment. Under this approach, such literature also brings along a new terminology called environmentally conscious behavior. There is, on the other side, a huge irony behind the advancement of technology in product innovation. Even though, technology oriented goods offe r a variety of benefits to consumers, they also create pollution to the environment. Thus, there is a growing number of consumers that seek environment - friendly goods and services. In this globe, the major goal of this study is to understand consumers kno wledge and perception regarding the consumption of environmental goods. Furthermore, the study also aims to constitute green buying habits, overall attitudes towards environmentalism, and factors that affect the environmental conscious purchases. With the aid of randomly selected respondents, a written survey will be analyzed by multiple regression as a specific goal to measure consumer perception and green buying behavior variables along with demographical factors.en_US
dc.identifier.endpage17en_US
dc.identifier.issn1309-1581
dc.identifier.issn1309-1581
dc.identifier.issue11en_US
dc.identifier.startpage7en_US
dc.identifier.trdizinid171453en_US
dc.identifier.urihttps://app.trdizin.gov.tr/makale/TVRjeE5EVXpNdz09
dc.identifier.urihttps://hdl.handle.net/11467/4003
dc.identifier.volume4en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofAJIT-e: Bilişim Teknolojileri Online Dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleThe formation of green buying strategy on the scope of consumer decision making behavioren_US
dc.typeArticleen_US

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