Yeni Medyada Dijital Emek Sömürüsü: Tüketiciden Üreticiye Yeni Medya, Yeni Sömürü Pratikleri
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Dosyalar
Tarih
2015
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
İstanbul Ticaret Üniversitesi İletişim Fakültesi Medya ve İletişim Sistemleri Bölümü
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Maddi olmayan emek günümüz bilgi toplumunun en önemli başlıklarından biri. Neo-liberalizmin yükselişi hem üretim hem de tüketim teknolojilerini en çok da medya endüstrisi bakımından dönüştürmüş durumda. Üretim ise, yeni bir kavram olarak gayri maddi emeğe dayanan sektörler için başta medya teknolojileri olmak üzere kilit önem kazanmış durumda. Günümüzde, sosyal ağlardan içerik yönetim sistemlerine dek, gayri maddi emeğin sömürüsü üretim süreçleriyle sağlanıyor ve üretim emeği preker emek ortamını yeni medya ve yeni ekonomik düzen üstünden tanımlama konusunda önemli bir işlev görüyor. Bu makalenin amacı ise haber odalarına ve yeni yeni ortaya çıkan gazetecilik stratejilerine bakarak, üreticiliği prekerlik koşulu içerisinde bir basamak ya da itici unsur olarak göstermek ve üreticiler ile prekaryayı sınıfsal skala içerisinde aynı yerde konumlandırmak olarak tanımlanabilir. Makalede yeni medya araçlarının üretim ve tüketim fonksiyonları geçmişten bugüne medya araçlarının yeniden üretim amaçlı kullanımları analiz edilerek ele alınmıştır.
triple-C’s 2012 dated issue titled Marx is Back was involving a contemporary and critical analysis of the rise and institutionalization of neoliberalism in media industry. Furthermore, this analysis was based on the shift between the processes of production and consumption. Related issue of the magazine, was handling freelance working and exploitation relationship observing contemporary labor problems while it was also covering precarious labor relations and their reflections on media employees’ labor processes, contracts and working life. Some of the key concepts they focused on were involving member/subscriber/reader labor, alternative models regarding share of surplus value. Similar to that magazine, Guy Standing’s definition of precariat, which has many in common and some in conflict with traditional understanding of proletariat, was both defining status of media employees in the age of neoliberal economy and it was providing a space for a broader discussion regarding the share of surplus value. Standing (2011:6) defines most important quality of precariat as flexibility and quick response to demand while redefining employment as a process rather than a stable condition. Employees might be categorized in four different groups: Regular, contracted, part time and freelancer. These categories might be observed both in big media companies and boutique media initiatives at the same time (Beechey; Perkins, 1987). However, there is a new and rising category which is not contracted and highly exploited: Prosumers. Prosumers aren't seen as workers as they mostly are not aware of their involvement in fiscal structure of a company. However, there is still a dependency between precariousness of labor and prosumerism as new capitalist informationalism utilizes both of them. (Continued)
triple-C’s 2012 dated issue titled Marx is Back was involving a contemporary and critical analysis of the rise and institutionalization of neoliberalism in media industry. Furthermore, this analysis was based on the shift between the processes of production and consumption. Related issue of the magazine, was handling freelance working and exploitation relationship observing contemporary labor problems while it was also covering precarious labor relations and their reflections on media employees’ labor processes, contracts and working life. Some of the key concepts they focused on were involving member/subscriber/reader labor, alternative models regarding share of surplus value. Similar to that magazine, Guy Standing’s definition of precariat, which has many in common and some in conflict with traditional understanding of proletariat, was both defining status of media employees in the age of neoliberal economy and it was providing a space for a broader discussion regarding the share of surplus value. Standing (2011:6) defines most important quality of precariat as flexibility and quick response to demand while redefining employment as a process rather than a stable condition. Employees might be categorized in four different groups: Regular, contracted, part time and freelancer. These categories might be observed both in big media companies and boutique media initiatives at the same time (Beechey; Perkins, 1987). However, there is a new and rising category which is not contracted and highly exploited: Prosumers. Prosumers aren't seen as workers as they mostly are not aware of their involvement in fiscal structure of a company. However, there is still a dependency between precariousness of labor and prosumerism as new capitalist informationalism utilizes both of them. (Continued)
Açıklama
Tez (Yüksek Lisans) -- İstanbul Ticaret Üniversitesi -- Kaynakça var. -- Basılı hali mevcuttur.
Anahtar Kelimeler
Üreticilik, Prekarya, Üretim, Tüketim, Sömürü, Bilişsel Kapitalizm., Prosumerism, Precariat, Production, Consumption, Exploitation, Informational Capitalism.
Kaynak
Intermedia Uluslararası Hakemli İletişim Bilimleri E-Dergisi
