Sosyal medya kullanımına bağlı olarak değişen şöhret- hayran ilişkilerinde "mesafe" sorunu: ınstagram üzerine niteliksel bir inceleme
| dc.authorid | 0000-0001-5517-775X | en_US |
| dc.contributor.author | Batur, Ayşe Çiğdem | |
| dc.date.accessioned | 2021-01-12T12:46:19Z | |
| dc.date.available | 2021-01-12T12:46:19Z | |
| dc.date.issued | 2020 | en_US |
| dc.department | Enstitüler, İletişim Bilimi ve İnternet Enstitüsü, Medya ve İletişim Çalışmaları Ana Bilim Dalı | en_US |
| dc.description.abstract | Bu çalışmada özellikle son 10 yılda hızla ilerleyen ve geniş kitleler tarafından iletişim aracı olarak kullanılan sosyal medyanın yarattığı mesafeli yakınlık kavramından yola çıkarak şöhret kavramının sıradanlaşıp sıradanlaşmadığı incelenmiştir. Hayranlık duygusu insanın her yaşta başına gelmiş ya da gelebilecek bir duygu durumudur. Yeni iletişim teknolojilerinin gelişmesi ve özellikle internet kullanımının yayılmasıyla ortaya çıkan Facebook, Twitter, İnstagram, Youtube vb. sosyal medya platformları aracılığıyla şöhretler daha kolay ulaşılabilir hale gelmişlerdir. Tüm bunların parantezinde bu çalışmada; sosyal medya dünyasındaki şöhret-hayran ilişkisine değinilmiş, mesafeleri yakınlaştıran bu iletişim şeklinin şöhret kavramını hayranlar gözünde sıradanlaştırıp sıradanlaştırmadığı nitel veri toplama yöntemlerinden derinlemesine mülakat yöntemiyle incelenmiştir. Mülakat soruları hayranı olduğu ünlü isimle sosyal medya aracılığıyla en az bir defa iletişime geçmiş 12 farklı kişiye sorulmuştur. Derinlemesine görüşme tekniğiyle toplanan veriler betimsel analiz yöntemiyle analiz edilmiştir. Analizler sonucu elde edilen bulgularda ünlü kişilerin kolay ulaşılabilir olmasının şöhret algısını hayranların gözünde sıradanlaştırdığı sonucuna varılmıştır. | en_US |
| dc.description.abstract | In this study, whether the concept of fame has become ordinary or not has been examined based on the concept of distanced closedness created by the social media which has been advancing rapidly especially in the last 10 years and used as a communication tool by large masses. Especially after the last quarter of the 20th century, the role of the audience, which was passive, became active. The most important reason for this is the development of internet and digital communication technologies. The active role of the audience constitutes the first stage of the culture of fame. The sense of admiration is a state of affection that has happened or can happen to people at any age. Every step of the admired person, from the clothing to the lifestyle, from the ideas to the successes is being followed by the fans. Fame has become easier to reach through the social media platforms such as Facebook, Twitter, Instagram, Youtube etc. which are emerged with the development of the new communication technologies and with the spread of internet use. Social media has a big place in our lives. Celebrities also actively use social media and they have approved accounts in various social media platforms. Famous people can easily communicate with their fans by sharing from their approved accounts. And also fans can easily comment under the celebrities' posts or fans can post messages directly to famous people's message boxes. In this way, it has become easier to reach a famous person and express their admiration. As a result of this concept, the obsessive admiration of the fans arises. Based on this, a new application is also mentioned in the article. The name of this application is "getting fake messages from celebrities". "Getting fake messages from celebrities" is a method that shows that an ordinary person is receiving a message from a celebrity. Thanks to this application, you can see that the person you admire has sent you a message in your message box. It is enough to have two different accounts for this. From one account, you add your other and the famous person's account to the same group. Then, you send a message like "hello, how are you" to the group from any of your accounts. After sending the message, you leave the group with the account you wrote the message. When you check the message from your other account, you see that the message was sent to you from the famous person because you are still a member of the same group. This situation remains until you realize that the famous person entered the group you established and left the group. The person who applied the method is happy by showing that he has received a message from a famous person to his friends or those whom he wants to deceive. In addition, this application is still popular with its updated versions. The most important disadvantage of the application; the famous person is not aware of the message sent. Because the person who use the application; can write the sentence whatever he wants, like a famous person. This increases the potential for future dialogues to be misunderstood later. In the light of all these above mentioned, in this study, the fame- fan relationship in the social media world is investigated by examining the fame culture and the fan culture in the society. Moreover, it is examined whether this distance closing communication technique is making the fame concept ordinary in the eyes of the fans through one of the qualitative data collection methods, in-depth interview method. Due to the quarantine process in which our country and the world are involved in the Covid-19 outbreak, the in-depth interview method was made by sending the questions prepared by the researcher to the interviewees, not by face to face. In the interview, 5 questions were determined by the researcher. These questions were asked to the people who have been in love with their famous names at least once via social media and received answers in return. Before identifying the people interviewed in depth, the questions were asked to 28 different people and the answers of 12 people who met the interview criteria were evaluated. Summarize, the interview questiones have been asked to the 12 different people who has communicated with a person, they are a fan of through the social media at least once. The data collected with the in-depth interview technique were analyzed with the descriptive analysis method. The results of the findings of this study have shown that the easier reach to the famous people is making the fame concept more ordinary in the eyes of the fans. | en_US |
| dc.identifier.doi | 10.21645/intermedia.2020.76 | en_US |
| dc.identifier.endpage | 216 | en_US |
| dc.identifier.issue | 12 | en_US |
| dc.identifier.startpage | 204 | en_US |
| dc.identifier.uri | https://hdl.handle.net/11467/4341 | |
| dc.identifier.uri | https://doi.org/10.21645/intermedia.2020.76 | |
| dc.identifier.volume | 7 | en_US |
| dc.language.iso | tr | en_US |
| dc.publisher | İstanbul Ticaret Üniversitesi | en_US |
| dc.relation.ispartof | Intermedia Uluslararası Hakemli İletişim Bilimleri E-Dergisi | en_US |
| dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - İdari Personel ve Öğrenci | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Şöhret | en_US |
| dc.subject | Şöhret Kültürü | en_US |
| dc.subject | Hayranlık | en_US |
| dc.subject | Hayran Kültürü | en_US |
| dc.subject | Sosyal Medya | en_US |
| dc.subject | İnstagram | en_US |
| dc.subject | Fame | en_US |
| dc.subject | Fame Culture | en_US |
| dc.subject | Fans | en_US |
| dc.subject | Fan Culture | en_US |
| dc.subject | Social Media | en_US |
| dc.title | Sosyal medya kullanımına bağlı olarak değişen şöhret- hayran ilişkilerinde "mesafe" sorunu: ınstagram üzerine niteliksel bir inceleme | en_US |
| dc.title.alternative | The "distance" problem of fame-fan relationships related to use of social media: a qualitative analysis on ınstagram | en_US |
| dc.type | Article | en_US |
