Transformation Of Traditional Media In Turkey: Are Global Media Organisations Preventing Transformation

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Date

2014

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Cambridge Scholars Publishing LTD

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info:eu-repo/semantics/closedAccess

Abstract

Neoliberal economic policies and the process of globalisation became important features of the global political and economic order in the 1980s. Whereas before the 1980, markets were predominantly under the control of national state structures, today the world markets are ruled mainly by global corporations. Similarly, media markets that were under the control of nation states have also been transformed; they have been opened to global enterprises under the political and economic practice of liberalisation. Today, the international hegemony of global media and advertising corporations that purchase advertising space and sell content now determines the markets of developing countries, one of which is Turkey. The paper researches the transformation of the traditional media in Turkey and explores the working models of global media and international advertising networks.

Description

5th Central and Eastern European Communication and Media Conference: Media, Power and Empowerment -- APR 21-28, 2012 -- Prague, CZECH REPUBLIC
WOS:000348879700007

Keywords

media transformation, Turkey, radio, television, media market

Journal or Series

Media, Power and Empowerment: Central and Eastern European Communication and Media Conference Ceecom Prague 2012

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N/A

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