Sosyal Medyanın Bir İletişim Ortamı Olarak Müşteri Memnuniyetinde Kullanımı

Basit Öğe Kaydı
dc.authorid0000-0003-4082-8673en_US
dc.authorid0000-0001-5945-8655en_US
dc.contributor.authorKaragülle, Ayşegül Elif
dc.contributor.authorÇaycı, Berk
dc.date.accessioned2019-05-21T11:10:05Z
dc.date.available2019-05-21T11:10:05Z
dc.date.issued2014en_US
dc.departmentFakülteler, İletişim Fakültesi, Halkla İlişkiler ve Reklamcılık Bölümüen_US
dc.description.abstractOnline shopping have been more preferred by the customers day by day through developing communication technologies. These costumers, also, keep in proceeding via the Internet if they have any feedback about the goods and service they purchased. By the way, the Internet offers a bidirectional flow of communication instead of one-way flow for these consumers. The active users are not only the consumers in the present that social media has become a power. Brands and companies use actively the social media as well. They aim not to have a complaint from the customers thanks to consumer relation management, in contradistinction to decreasing or solving the customers’ complaints in social media. Shortly, the social media, as a communication platform, is one of the most effective mediums to provide the consumer satisfaction. In this study, it will be examined that the effects of the new age consumers who prefers to directly communicate with the companies via the Internet after the good or service purchasing process, to consumer relations management. By the way, the role of the social media to ensure the consumer satisfaction will be attempted to put forth. Online shopping have been more preferred by the customers day by day through developing communication technologies. These costumers, also, keep in proceeding via the Internet if they have any feedback about the goods and service they purchased. By the way, the Internet offers a bidirectional flow of communication instead of one-way flow for these consumers. The active users are not only the consumers in the present that social media has become a power. Brands and companies use actively the social media as well. They aim not to have a complaint from the customers thanks to consumer relation management, in contradistinction to decreasing or solving the customers’ complaints in social media. Shortly, the social media, as a communication platform, is one of the most effective mediums to provide the consumer satisfaction. In this study, it will be examined that the effects of the rising generation consumers who prefers to directly communicate with the companies via the Internet after the good or service purchasing process, to consumer relations management. By the way, the role of the social media to ensure the consumer satisfaction will be attempen_US
dc.identifier.endpage158en_US
dc.identifier.issn1300-0632
dc.identifier.startpage153en_US
dc.identifier.urihttps://hdl.handle.net/11467/2642
dc.language.isotren_US
dc.publisherIticamen_US
dc.relation.ispartofInternational Trends and Issues in Communication & Media Conference 2014en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectSocial Mediaen_US
dc.subjectSocial CRMen_US
dc.subjectOnline Shoppingen_US
dc.subjectCustomer Satisfactionen_US
dc.titleSosyal Medyanın Bir İletişim Ortamı Olarak Müşteri Memnuniyetinde Kullanımıen_US
dc.typeConference Objecten_US

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İletişim Fakültesi, Halkla İlişkiler ve Reklamcılık Bölümü Koleksiyonu