The Impact Of Zero Moment Of Truth On Consumer Buying Decision: An Exploratory Research In Turkey

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dc.authorid0000-0002-5028-1096en_US
dc.contributor.authorErtemel, Adnan Veysel
dc.contributor.authorPeyk, Peyvent
dc.date.accessioned2019-05-07T06:45:41Z
dc.date.available2019-05-07T06:45:41Z
dc.date.issued2015en_US
dc.departmentFakülteler, İşletme Fakültesi, Uluslararası Ticaret Bölümüen_US
dc.description.abstractAs a result of technological improvements, consumer purchase decision process deviates from its traditional behaviors. Considering the traditional consumer behavior, process of product purchase decision begins with being exposed to a stimulus, to various phases, finally to decision phase. Technological changes enable consumers to have ready access to available rich information about all types of products immediately after being exposed to a stimulus. At this stage, a new concept Zero Moment of Truth (ZMOT) plays a crucial role that accompanies more information seeking activity prior to going to the store. In this study, theoretical and existing academic literature investigated with a prior similar research conducted in US and Asia to analyze the results across different demographic segments, and to compare ZMOT against other MOTs.en_US
dc.identifier.endpage130en_US
dc.identifier.startpage123en_US
dc.identifier.urihttps://hdl.handle.net/11467/2625
dc.language.isoenen_US
dc.publisherInternational Center of Social Sciences and Education Researchen_US
dc.relation.ispartof5th International Conference on Social Sciences and Education Researchen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMoment of Truthen_US
dc.subjectZero Moment of Truthen_US
dc.subjectPurchasing Decisionen_US
dc.subjectImpulsive Buyingen_US
dc.titleThe Impact Of Zero Moment Of Truth On Consumer Buying Decision: An Exploratory Research In Turkeyen_US
dc.typeConference Objecten_US

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