Green marketing and carbon footprint in chemical industry

Basit Öğe Kaydı
dc.contributor.advisorÇengel, Özgür
dc.contributor.authorBeadin, Bahadır
dc.date.accessioned2017-08-03T14:24:53Z
dc.date.accessioned2018-08-05T20:29:58Z
dc.date.available2017-08-03T14:24:53Z
dc.date.available2018-08-05T20:29:58Z
dc.date.issued2017en_US
dc.departmentEnstitüler, Sosyal Bilimler Enstitüsü, İşletme Ana Bilim Dalıen_US
dc.descriptionTez (Yüksek lisans) -- İstanbul Ticaret Üniversitesi -- Kaynakça var.en_US
dc.description.abstractThis study is designed to answer various questions relevant to green marketing and carbon footprints in chemical industry. The topic is presently of great concern globally. Several researches are made on green marketing and carbon footprints with the help of significant information provided by the experienced researches which assisted the thesis in deriving conclusion. Organizations (specially the chemical industries) are getting aware of the importance of green marketing and hence mending ways to produce eco-friendly products. The study used several quantitative and qualitative methods to ensure how much does green marketing influence carbon footprints in chemical industry. Data is collected primarily with the help of questionnaires that were filled in by the respondents of different genders, age groups and professions. The data was collected using non-probability sampling. Calculations and estimations were therefore performed to get quantitative answers. The research also emphasizes upon how chemical industries are contributing to the increasing number of carbon footprints in atmosphere. It finds how well chemical organizations are doing to minimize harmful effects of production of their goods. Metrics of carbon footprints are focused. The study concludes its search and data estimations in a generalized way, giving possible solutions to our problem and finding ways to minimizing carbon footprints.en_US
dc.description.tableofcontentsAcknowledgement, II -- Abstract, III -- Tables List, VII -- Figures List, VIII -- Abbreviations, IX -- 1. Introduction, 1 -- 1.1 Background, 1 -- 1.2 Problem discussion, 1 -- 1.3 Research gap, 2 -- 1.4 Purpose of study, 2 -- 1.4.1 Research questions, 2 -- 1.5 Limitations, 2 -- 1.6 Thesis outline, 3 -- 2. Literature Review, 5 -- 2.1. Green Marketing, 5 -- 2.2. Chemical Industries and Marketing-Mix, 6 -- 2.2.1. Definition of Marketing Mix, 7 -- 2.2.2. Product, 8 -- 2.2.2.1. Chemicals and Products Quality, 8 -- 2.2.2.2. Chemical Products and Packaging, 8 -- 2.2.2.3. Types of eco-friendly chemical products, 9 -- 2.2.3. Chemical Products and Price, 10 -- 2.2.4. Promotion of Chemical industries’ Products, 11 7 -- 2.2.5. Place and Display of Chemical Industries’ Products, 13 -- 2.3. Chemical Industries Exposures, 13 -- 2.3.1 Plastics and environmental impacts, 13 -- 2.3.2. Beauty Products and Chemical exposures, 16 -- 2.4. Carbon Footprint, 19 -- 2.4.1 Introduction to Carbon Footprints, 19 -- 2.4.1.1. History, 19 -- 2.4.1.2. Definition, 19 -- 2.4.1.3. Metrics, 19 -- 2.4.2. Carbon Capture and Storage (CCS) Technology, 21 -- 3. Research Design and Methodology, 23 -- 3.1. Philosophical Assumptions, 23 -- 3.1.1. Epistemological consideration, 24 -- 3.1.2. Ontological consideration, 25 -- 3.2. Research Approach, 25 -- 3.2.1. Deductive Approach, 25 -- 3.2.2. Quantitative Research, 26 -- 3.2.3. Research Design, 27 -- 3.2.4. Research Type, 27 -- 3.3. Data Collection Method -- 3.3.1. Sampling, 28 -- 3.3.2. Limitations, 29 -- 3.3.3. Choice of Survey Method, 29 -- 3.4. Factor Analysis, 31 -- 3.5. Quality Criteria -- 3.5.1. Generalization, 31 -- 3.5.2. Reliability, 32 8 -- 3.5.3. Validity, 32 -- 3.6. Ethical Consideration, 33 -- 4. Data Analysis and Findings -- 4.1. Demographic Analysis, 34 -- 4.2. Analysis on Lifestyle Measure, 35 -- 4.3. Measure of Perception about Green Marketing and -- Consumption of Chemical Products, 36 -- 4.4. Analysis on Attitude, 41 -- 4.5. Analysis for Reasons of Purchase, 41 -- 5. Effectiveness of Green Marketing in Chemical Industries -- 5.1. Green Consumer, 45 -- 5.2. Eco-Labels on Chemical Product, 45 -- 5.3. Eco-Brand, 46 -- 5.4. Green Marketing and Eco-Management in Chemical Companies, 47 -- 5.5. Industrialization, 48 -- 5.6. Green product Development in Chemical Industries, 48 -- 5.7. Greening in chemical Departments, 50 -- 5.8. Environmental advertisement by Chemical industries, 50 -- 6. Chemical Industries and reduction in Carbon Footprints -- 6.1. Chemicals involved in carbon saving, 51 -- 6.2. Policy Recommendations, 53 -- 6.3. Estimation of Carbon Footprint of Global Chemical Industry, 54 -- 6.4. Industrial Biotechnology, 54 -- 6.5. Industrial Biotechnology and Bio-based economy, 55 -- 6.6. Progress in biotechnology and Greening the economy, 55 -- 6.7. Importance of converging technologies in chemical sectors, 56 -- 6.8. Biotechnology putting impact over the climatic -- Changes and carbon footprints, 57 -- 7. Conclusion and Recommendations -- 7.1. Practical Implications, 59 -- 7.2. Managerial Implication, 60 -- 7.3. Attitudes and Purchase Intention, 60 -- 7.4. Recommendations and Future Plans to Reduce Carbon Footprints, 61 -- 7.5. Conclusion, 63 -- 8. References, 64 -- 9. Appendix, 74en_US
dc.identifier.citationBeadin, Bahadır. (2017). Green marketing and carbon footprint in chemical industry. (Yayımlanmamış yüksek lisans tezi). Istanbul Commerce University, Institute Of Social Sciences, Business Administration, İstanbulen_US
dc.identifier.endpage89en_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://hdl.handle.net/11467/2118
dc.identifier.urihttp://library.ticaret.edu.tr/e-kaynak/tez/73064.pdf
dc.identifier.yoktezid469548en_US
dc.language.isoenen_US
dc.publisherIstanbul Commerce Universityen_US
dc.relation.publicationcategoryTezen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectYeşil pazarlama
dc.subjectKimya endüstrisi
dc.subjectGreen marketing
dc.subjectChemical industry
dc.subject.lccHF 5413/B43
dc.titleGreen marketing and carbon footprint in chemical industryen_US
dc.typeMaster Thesisen_US

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
İsim:
73064.pdf
Boyut:
1.46 MB
Biçim:
Adobe Portable Document Format
İndir

Koleksiyon

Sosyal Bilimler Enstitüsü Tez Koleksiyonu