The effect of social media in marketing activities of smes in Turkey
| dc.contributor.advisor | Yıldırım, Figen | |
| dc.contributor.author | Karatum, Serhat | |
| dc.date.accessioned | 09.08.2018T10:31:17Z | |
| dc.date.accessioned | 2018-10-02T20:11:41Z | |
| dc.date.available | 09.08.2018T10:31:17Z | |
| dc.date.available | 2018-10-02T20:11:41Z | |
| dc.date.issued | 2018 | en_US |
| dc.department | Enstitüler, Sosyal Bilimler Enstitüsü, İşletme Ana Bilim Dalı | en_US |
| dc.description | Tez (Yüksek Lisans) -- İstanbul Ticaret Üniversitesi -- Kaynakça var. | en_US |
| dc.description.abstract | [Abstract Not Available] | en_US |
| dc.description.tableofcontents | ABSTRACT, I -- TABLES,. İV -- FIGURES,. Vİ -- ABBREVIATIONS,. Vİİ -- INFORMATION, 1 -- CHAPTER 1: A CONCEPTUAL FRAMEWORK OF MARKETING COMMUNICATION,. 3 -- 1.1 Marketing Communication As A Concept, 4 -- 1.2 Marketing Communication Process, 5 -- 1.3 Traditional Marketing Communication Tools,. 7 -- 1.4 New Media and Marketing Communication,. 9 -- CHAPTER 2: SOCIAL MEDIA AS MARKETING COMMUNICATION TOOL,11 -- 2.1 Features of Social Media and Social Media Networks, 12 -- 2.1.1Social Media Channels and Tools: Web 2.0,. 14 -- 2.1.2 Blogs,. 16 -- 2.1.3 Facebook,. 18 -- 2.1.4 Twitter, 19 -- 2.1.5 Instagram: Image Sharing Networks,. 20 -- 2.1.6 Location-Based Application: Foursquare & Swarm, 21 -- 2.1.7 Wikipedia, 21 -- 2.1.8 Youtube: Video Sharing Networks,. 22 -- 2.2 Social Media Network Usage Stats Of Turkey, 23 -- 2.3 The Role Of Social Media On Marketing Activities, 24 -- 2.4 Social Media Marketing Strategies,. 25 -- 2.5 Word of Mouth: The Digitalization of Word of Mouth Marketing,. 29 -- 2.6 Social CRM: Blend of Social Media Networks and Customer Relationship Management,.,. 30 -- CHAPTER 3: ENTREPRENEURSHIP AND SMALL AND MEDIUM ENTERPRISES IN TURKEY,34 -- 3.1 Small and Medium Scaled Entrepreneurship Definition In Turkey and In European Union,34 -- 3.2 The SME’s Effects On Turkish Economy and Statistics on Turkish SME’s,. 35 -- 3.3 SME Marketing and Networking, 38 -- 3.4 The Problems in Small and Medium Enterprises In Turkey,. 39 -- CHAPTER 4: RESEARCH DETAILS AND RESEARCH RESULTS,42 -- 4.1 Aim Of The Study,. 42 -- 4.2 Research Questions, 42 -- 4.3 Hypotheses, 43 -- 4.4 The Purpose and The Method of Data Collection, 43 -- 4.5 Data Analysis and Interpretation, 44 -- 4.6 Sampling,. 44 -- 4.7 Limitations, 44 -- 4.8 Findings, 45 -- CONCLUSION,.57 -- REFERENCES,.60 -- APPENDIX,.66 | en_US |
| dc.identifier.citation | Karatum, Serhat. (2018). The effect of social media ın marketing activities of smes in Turkey. (Yayınlanmamış doktora tezi). İstanbul Ticaret Üniversitesi, Sosyal Bilimler Enstitüsü, İstanbul | en_US |
| dc.identifier.uri | http://katalog.ticaret.edu.tr/e-kaynak/tez/76809.pdf | |
| dc.identifier.uri | https://hdl.handle.net/11467/2439 | |
| dc.identifier.yoktezid | 506235 | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | İstanbul Ticaret Üniversitesi | en_US |
| dc.relation.publicationcategory | Tez | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | İnternet pazarlama | |
| dc.subject | Pazarlama_Sosyal yönleri | |
| dc.subject | Sosyal medya | |
| dc.subject | Internet marketing | |
| dc.subject | Marketing_Social aspects | |
| dc.subject | Social media | |
| dc.subject.lcc | HF 5415.1265/K37 | |
| dc.title | The effect of social media in marketing activities of smes in Turkey | en_US |
| dc.type | Doctoral Thesis | en_US |
Dosyalar
Orijinal paket
1 - 1 / 1
Yükleniyor...
- İsim:
- 76809.pdf
- Boyut:
- 1.57 MB
- Biçim:
- Adobe Portable Document Format
- Açıklama:
- Tam Metin / Full Text
