Eatertainment: The new era in lateral thinking-issues and competing trends in retailing

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dc.contributor.authorBayazıt, D. Zeynep
dc.contributor.authorYıldırım, Figen
dc.date.accessioned2020-11-21T15:56:30Z
dc.date.available2020-11-21T15:56:30Z
dc.date.issued2014en_US
dc.departmentİstanbul Ticaret Üniversitesien_US
dc.description.abstractLateral thinking is a latent power that requires only a change in mental attitude and is mostly described as a type of thinking that is unconventional. The nature of lateral thinking inspires marketers, mostly retailers, to use lateral techniques in order to find innovative marketing offerings, especially in the area of recreation of consumers' leisure times. Eatertainment, one of the lateral retail offerings, is the most popular idea in the Turkish Entertainment Sector. Eatertainment, which covers dining and entertaining needs at the same time with the same cost to the customer, fits consumers' desires for maximizing their utilities. The purpose of this chapter is to understand the eatertainment business and view previous innovative offerings to visualize the future strategies due to consumer trends. An in-depth interview is conducted with one of the important eatertainment retailers, which is supported by a situational analysis of the Turkish Eatertainment Sector. © 2014 by IGI Global. All rights reserved.en_US
dc.identifier.doi10.4018/978-1-4666-6190-5.ch019en_US
dc.identifier.endpage349en_US
dc.identifier.isbn9781466661912
dc.identifier.isbn1466661909
dc.identifier.isbn9781466661905
dc.identifier.scopus2-s2.0-84945994325en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage332en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-6190-5.ch019
dc.identifier.urihttps://hdl.handle.net/11467/4143
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofHandbook of Research on the Impact of Culture and Society on the Entertainment Industryen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleEatertainment: The new era in lateral thinking-issues and competing trends in retailingen_US
dc.typeBook Chapteren_US

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