Sosyal medya’da kimliklerin sunumu: Facebook kullanıcıları üzerine karşılaştırmalı bir analiz
| dc.authorid | 0000-0001-7302-9398 | en_US |
| dc.contributor.author | Bakan, Ufuk | |
| dc.date.accessioned | 2021-01-11T20:09:27Z | |
| dc.date.available | 2021-01-11T20:09:27Z | |
| dc.date.issued | 2019 | en_US |
| dc.department | İstanbul Ticaret Üniversitesi | en_US |
| dc.description.abstract | Sosyal ağ denilince ilk akla gelen Facebook, kuruluşundan günümüze geliştirdiği tüm bu çevrimiçi tabanlı yazılım özellikleri ile kısa sürede bir milyarın üstünde rekor bir kullanıcı sayısına ulaşmıştır. Facebook’da farklı kültürel kimliklere sahip milyonlarca kullanıcı görsel, işitsel ve metinsel birçok çok içerik paylaşabilmekte bu içerikler sayesinde bağlantılarını sürdürebilmektedir. Özellikle farklı kültürlerin tanınması ve kültüre ait değerlerin daha iyi anlaşılarak empati kurulabilmesinde önemli katkı sağlayan Facebook ve benzeri sosyal ağ siteleri, kültürlerin ortak ve yakın özelliklerini de ortaya çıkarmaktadır. Bu araştırmanın temel amacı farklı çoğrafi bölgelerde ikamet eden sosyal ağ (Facebook) kullanıcılarının kültürel ve kimlik farklılıklarını Facebook’da temsil etme boyutunu incelemektir. Araştırma anket yöntemiyle 15 farklı etnik bölgede Facebook kullanan 750 kişi ile gerçekleştirilmiştir. Bu yöntem ile bireysel ve grup yapısı incelenmekte, ağ yapısı betimlenmekte, topluluklar arasında kolayca gözlemlenemeyen ilişkiler görselleştirilerek var olan bağlantılar model haline getirilmektedir. Araştırmada frekans ve yüzde ile genel değerlendirme yapıldıktan sonra araştırmanın temel problemini oluşturan kimlik ve kültürel farklılıkların sosyal medya kullanımı üzerine etkilerinin belirlenmesi için T-test ve Tek Yönlü Varyans Analizi (ANOVA) uygulanmıştır. | en_US |
| dc.description.abstract | Every day, billions of data input are uploaded on social networks regarding; attitudes, thoughts, and behaviors of individuals. In virtual networks, millions of people are interacting, mapping and interpreting. Structures of relationship between actors have been increasingly important. This new media environment has created a virtual world in which people can develop their own tools, edit content, maintain existing links, as well as create new connections. People now prefer virtual environments rather than the physical environments for meeting and sharing their ideas. In a virtual environment, there is a virtual identity that one has a lot of information about a person’s character, qualities, and experience. Social media which is the most important way of communication in terms of its scope and effects of our age, shapes by relationships that individuals build with their virtual identities in accordance with their preferences. Social network sites, such as Facebook, Twitter, LinkedIn and Google Plus have significantly changed the creation and the distribution of information and social relationships with the development of Web 2.0 technology The rate of using social media platforms such as Facebook, Twitter, and LinkedIn has drastically increased over the last decade. Facebook comes to mind when social networks hear. This term has reached the highest number of users, over a billions, in a short time with all these online-based software features that it has developed since its establishment. Social media has undoubtedly become an important tool in reflecting the identity and cultural values of people. One of the greatest innovations of social networks is that it allows people with common interests on the same platform to create their own groups and share each other without any space and time limitation. Thousands of super cultures and subcultures affect each other with the widespread use of the internet and related technologies. Intercultural communication is an examination of the concept of communication, behavior, a particular idea or appearance in many cultures with the intent of comparison. This indirect interaction of values in the formation of cultural patterns brings new combinations and syntheses. Millions of users that have different cultural identities can share and maintain a wide range of visual, audio and textual content on Facebook, and stay connected through them. Facebook and the other social networks, especially those that recognize different cultures and provide a deeper understanding of cultural values and empathy, reveal the common and similar features of cultures. These interpretations of differences at various levels within the culture set the groundwork for the formation of subcultures over time. Scientific research on societies shows that all cultures undergo different changes depending on the various factors during the process. Furthermore, developments in the new media have largely transformed the relationships of individuals to the society because of social networks and large communities. The main purpose of this research is to examine the extent of social networking (Facebook) users in different regions which are represented on Facebook in terms of cultural and identity differences. Virtual identities created in social networks also affect the attitudes and behaviors of the individual in many ways. The relationship between virtual identity and personality is the basis of this research. Cultural differences also manifest themselves in different forms and levels of depth within a society. The study was conducted in 15 different ethnic regions (North American, Inter Europe, Middle East and North Africa, South Pacific South American, Euro-Asia, Trans-Europe, South Asia-Pacific, South Africa-Indian Ocean, Inter-American, South Asia, North Asia-Pacific West-Central Africa). The sample of the research consists of undergraduate, graduate and doctoral students (n = 328) and academicians (n = 422) in the 2015-2016 academic year. In the research, snowball-sampling method was used as one of the commonly used methods in order to reach large masses in the field of social sciences. Using this method, individual and group structures are examined, network structures are depicted, and relationships that are not easily observed among the communities are visualized and existing links are modeled. T-test and One-way Analysis of Variance (ANOVA) were used to determine the effects of identity and cultural differences on how social media was used, which constitutes the main problem in the research after the general evaluation of frequency and percentage. Facebook and similar social networks, especially those that recognize different cultures and provide a deeper understanding of cultural values and empathy, reveal the common and similar features of cultures. The attitude and behavior of an individual in the network provides a reference for an individual's identity codes. The information that is formed in this systematic structural change that represents the entire society has continued due to the generations influencing each other. Every social change or cultural change can be realized by gradually digesting the effects that the internal dynamics have on that community. | en_US |
| dc.identifier.doi | 10.21645/intermedia.2019.61 | en_US |
| dc.identifier.endpage | 99 | en_US |
| dc.identifier.issue | 11 | en_US |
| dc.identifier.startpage | 83 | en_US |
| dc.identifier.uri | https://hdl.handle.net/11467/4324 | |
| dc.identifier.uri | https://doi.org/10.21645/intermedia.2019.61 | |
| dc.identifier.volume | 6 | en_US |
| dc.language.iso | tr | en_US |
| dc.publisher | İstanbul Ticaret Üniversitesi | en_US |
| dc.relation.ispartof | Intermedia Uluslararası Hakemli İletişim Bilimleri E-Dergisi | en_US |
| dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Başka Kurum Yazarı | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Kültür | en_US |
| dc.subject | Kimlik | en_US |
| dc.subject | Çevrimiçi Sosyal Kimlik | en_US |
| dc.subject | Sosyal Medya | en_US |
| dc.subject | en_US | |
| dc.subject | Culture | en_US |
| dc.subject | Identity | en_US |
| dc.subject | Online Social Identity | en_US |
| dc.subject | Social Media | en_US |
| dc.title | Sosyal medya’da kimliklerin sunumu: Facebook kullanıcıları üzerine karşılaştırmalı bir analiz | en_US |
| dc.title.alternative | Presentation of identities on social media: A comparative analysis on Facebook users | en_US |
| dc.type | Article | en_US |
