İndirim marketlerin enflasyona etkisi
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Date
2019
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Journal Title
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Volume Title
Publisher
İstanbul Ticaret Üniversitesi
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info:eu-repo/semantics/openAccess
Abstract
Türkiye İstatistik Kurumu’nun Aralık ayı sonunda yaptığı açıklamalara göre yıllık enflasyon TÜFE’de % 20.30, ve ÜFE’de % 33.64 olarak gerçekleşmiştir. Türkiye’nin gündemi haline gelen hayat pahalılığı, enflasyon, faiz ve döviz kurundaki dalgalanmalar, devlet otoritelerini perakende sektörü ile birlikte harekete geçirmiş ve alınacak önlemler açıklanmıştır. Son 10 yılda çok önemli bir büyüme gösteren ve pazar payını artıran indirim marketleri başta olmak üzere ulusal ve uluslararası birçok perakende zinciri yaptıkları indirimleri ulusal medya ve sosyal medya kampanyaları ile halka duyurmuştur.90’lı yıllarda Türkiye/de ortaya çıkan ve gelişen, son 3 yılda yüzde 70’in üstünde büyüme gösteren indirim marketleri, bir “başarı” grafiği çizmektedir. Gıdadaki yüksek fiyat artışları tüketicileri indirim marketlerine yöneltmiş, indirim marketleri bu yönelme neticesinde cirolarını arttırmıştır. Gelecek yıllarda gıda perakendesinin indirim marketleri konseptinde gelişmesi beklenirken,2024 sonu itibarıyla marketlerin yüzde 80’inin indirim marketlerinden oluşması beklenmektedir. Bu çalışmada yerel, ulusal ve indirimli marketlerin enflasyona olan etkileri veriler baz alınarak incelenmiştir
The inflation rate in Turkey was recorded at 20.30 percent (TÜFE) and 33.64 percent (ÜFE). The Turkish state had to come together with the Turkish retail sector and had to take precaution because of the high prices in the country. The discount market chains that have been growing for the last 10 years and other local and international retail chains started promotions and hard discounts in Turkey and they communicated the promotions both with the conventional national and social media.The rising of the discount market chains started in 90’s and especially in the last 3 years the growth was over 70 percent. The rising prices of the food motivated the consumers to g oto discounters and the turnover of the market chains increased markedly.In the coming years food retail will develop with the discounter concept and in 2024, 80 percent of all the food retailers will consist of the discount market chains. This paper deals with the effects of discount chains on the inflation based on the data available
The inflation rate in Turkey was recorded at 20.30 percent (TÜFE) and 33.64 percent (ÜFE). The Turkish state had to come together with the Turkish retail sector and had to take precaution because of the high prices in the country. The discount market chains that have been growing for the last 10 years and other local and international retail chains started promotions and hard discounts in Turkey and they communicated the promotions both with the conventional national and social media.The rising of the discount market chains started in 90’s and especially in the last 3 years the growth was over 70 percent. The rising prices of the food motivated the consumers to g oto discounters and the turnover of the market chains increased markedly.In the coming years food retail will develop with the discounter concept and in 2024, 80 percent of all the food retailers will consist of the discount market chains. This paper deals with the effects of discount chains on the inflation based on the data available
Description
Keywords
Perakende, İndirim Marketleri, Enflasyon, Retail, Discount Markets, İnflation
Journal or Series
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
WoS Q Value
Scopus Q Value
Volume
18
Issue
35
