Büyük ölçekli işletmelerde öz yetenek oluşturma stratejisi olarak inovasyonun önemi : bist 500 şirketleri üzerinde bir araştırma
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Dosyalar
Tarih
2019
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Yayıncı
İstanbul Ticaret Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Küreselleşme ile birlikte sınırların ortadan kalkması işletmelerin rekabet edecekleri firma sayısının ve bazı firmaların rekabet gücünün artmasına neden olmuştur. Küresel rekabet ortamında büyük işletmeler ölçek ekonomilerinden yararlanarak maliyet tasarrufuna gitmekte ve maliyet avantajı ile rekabet gücü elde etmektedirler. İşletmelerdekiiküresel rekabetiortamında ayakta kalabilmekiiçin faklı ve yeni olanı üretmek zorundadırlar. Rekabet ortamındaki bu değişimiişletmelerin inovasyona olan ilgilerini artırmış ve çözümiyolları arama konusundaiharekete geçmelerine sebepiolmuştur. Büyük olan ve ölçekiekonomisinden yararlanan işletmelerleirekabet edebilmek için; küçükive esnek olma, yeniliklere çabuk adapte olabilmeive müşteri tercihlerindekiideğişimi büyük firmalara nazaran dahaiçabuk karşılayabilmeiözelliği ile işletmeler rekabetiortamında yaşamlarını sürdürmeyeiçalışmaktadırlar. Büyükiölçekli işletmelereirakip olan KOBİ‘ler, müşteriiihtiyaçlarını karşılamayaiyönelik özyetenekleriniigeliştirmek; ürünlerinde, süreçlerinde, pazarlama teknikleri ile organizasyonel yapılarındaiinovasyonaigitmek zorundaikalmışlardır. Çalışmanın amacı, işletmelerin rekabetiortamındaiözyetenek belirleme stratejilerine verdikleriiönem ve buiyetenekleri geliştirirken uyguladıkları inovasyonitürlerini tespit etmeye yöneliktir. Sonuçiolarak, işletmeleriniyenilikçi uygulamalarınıidesteklemek amacıylaigerek devlet kanalıyla, gerekseiözel kuruluşlar aracılığıylaiyeni fikirlerin hayataigeçirilebileceği ortamlar hazırlanması gerekmektedir. Birçok işletme yeni fikirler geliştirmektedir ancak bunları hayata geçirebilecekimekansal ve parasaliimkanlara sahipideğildirler. Bu fikirleriidesteklemek amacıylaiyeni fikirlerin gerçekleşmesiihalinde karşılaşılabilecek durumlarla ilgiliisimülasyon çalışmalarıyla işletmelerin fikirleri ile ilgili bir öngörü sağlanmalıdır. Ayrıca işletmeleriinovasyon çalışmalarıiiçin ortak laboratuarlarikurarak yenilikidenemelerini bu laboratuarlardaigerçekleştirebilirler. Buiuygulamanın işletmelerin inovasyon çabalarını arttıracağıidüşünülmektedir.
The blurring of boundaries as a result of globalization has lead to an increase in the number of competitors and competitive power of some rivals firms that enterprises have to compete with. In an environment of global competition, large enterprises save cost through scale economies and gain competitiveness through cost advantages. The companies have to produce what is different and new in order to survive in the environment of global competition. The change in this environment of competition has aroused the interest of the firms in innovation and leaded them to seek for solutions. To be able to compete with their large counterparts that benefit from scale economies, they try to survive through such characteristics as being small and flexible, being able to quickly adapt to changes, and being able to meet the changes in customer preferences faster than large firms.The SMEs that compete with large enterprises have had to improve their core competencies towards meeting customers‘ needs and to make innovations in their products, processes, marketing techniques, and organizational structures. Purpose of the this thesis is to find out how much the firms give importance to their strategies for identifying core competencies in an environment of competition and what kind of innovations they have embodied while developing those competencies As a result, there is a need for preparing environments where new ideas can be put into practice, through either governmental or business activities, in order to support innovative activities of the firms. Many firms generate new ideas; nevertheless they do not have the necessary place and monetary facilities to implement them. To support those ideas, simulation studies that would reveal the outcomes of new ideas if implemented are needed in order to provide a foresight for the ideas of firms. Also, firms could establish common laboratories for their innovation activities and make their innovative trials there. It is considered that this implementation will increase firms efforts towards innovation.
The blurring of boundaries as a result of globalization has lead to an increase in the number of competitors and competitive power of some rivals firms that enterprises have to compete with. In an environment of global competition, large enterprises save cost through scale economies and gain competitiveness through cost advantages. The companies have to produce what is different and new in order to survive in the environment of global competition. The change in this environment of competition has aroused the interest of the firms in innovation and leaded them to seek for solutions. To be able to compete with their large counterparts that benefit from scale economies, they try to survive through such characteristics as being small and flexible, being able to quickly adapt to changes, and being able to meet the changes in customer preferences faster than large firms.The SMEs that compete with large enterprises have had to improve their core competencies towards meeting customers‘ needs and to make innovations in their products, processes, marketing techniques, and organizational structures. Purpose of the this thesis is to find out how much the firms give importance to their strategies for identifying core competencies in an environment of competition and what kind of innovations they have embodied while developing those competencies As a result, there is a need for preparing environments where new ideas can be put into practice, through either governmental or business activities, in order to support innovative activities of the firms. Many firms generate new ideas; nevertheless they do not have the necessary place and monetary facilities to implement them. To support those ideas, simulation studies that would reveal the outcomes of new ideas if implemented are needed in order to provide a foresight for the ideas of firms. Also, firms could establish common laboratories for their innovation activities and make their innovative trials there. It is considered that this implementation will increase firms efforts towards innovation.
Açıklama
Tez (Doktora) -- İstanbul Ticaret Üniversitesi Kaynakça var.
Anahtar Kelimeler
İnovasyon, Öz Yetenek, Stateji ve Büyük Ölçekli İşletmeler, Innovation, Core Competence, Strategy and Large firms, Teknolojik yenilikler_Yönetim, Araştırma, Endüstriyel_Yönetim, Technological innovations_Management, Research, Industrial_Management
